Apple TV Social Lead, Sports

Apple•Culver City, CA

About The Position

As part of the Apple TV Marketing Organization, the Social Lead, Sports builds word of mouth, conversation, fandom, and affinity for Apple TV sports and its talent. The role owns social strategy and creative development across Formula 1, MLS, and MLB Friday Night Baseball, serving as the social authority within cross-functional sports marketing teams. It develops campaigns that deepen fandom, generate cultural conversation, bring audiences to Apple TV to watch live, and deliver measurable business impact. The Social Lead combines strategic and creative ownership with a strong understanding of sports, fan culture, internet culture, and social platforms. The role leads campaigns from brief through completion, oversees content across each property’s planned social ecosystem throughout the season, and collaborates with internal teams, agencies, creators, leagues, teams, talent, athletes, and production partners. It uses analytics and cultural awareness to refine creative, measure outcomes, identify opportunities, and connect social activity to business goals.

Requirements

At least 7 years of experience in social media, entertainment, sports, or big consumer brand marketing, with a track record of impactful campaigns across reach, engagement, and cultural conversation.
Fluency in social media best practices, effective content, creative formats, and multi-channel distribution, with the ability to assess platform evolution and optimization.
Strong command of social analytics and publishing tools, and the ability to combine data and intuition when making content decisions.
Deep expertise in sports marketing and fan culture, including live-event, real-time, and rights-holder considerations.
Ability to connect understanding of internet culture, memes, and zeitgeist content to measurable return on investment.
Experience leading social marketing for sports properties, leagues, or live sports programming at a streaming service, studio, broadcaster, or league.
Clear communication and strong creative collaboration skills, including pitching with conviction and clarity, reading the room, and balancing confidence with humility.
Self-starter with strong prioritization skills and the ability to move substantial work forward in a fast-paced, fluid environment.
Experience working directly with talent, athletes, creators, and league and team partners, with appropriate professionalism and discretion.
Ability to take accountability without direct control and influence without authority.
Strong cross-functional skills and ability to build trusted relationships across a highly matrixed marketing organization.
Learning agility and willingness to embrace change and evolve alongside the organization and platforms.

Responsibilities

Own social strategy and creative for campaigns across Formula 1, MLS, and MLB Friday Night Baseball, including audience definition, creative direction, and owned, earned, and paid distribution opportunities.
Lead campaigns independently from brief through execution, providing strategic and creative ownership at every stage.
Make informed decisions and take smart risks to move high-impact work forward, including in real-time live-event environments.
Drive social launches for season launches, marquee events, and other tentpole moments.
Develop, concept, adapt, and lead content capture to generate word of mouth, deepen fan connection, and drive tune-in to live games, races, and matches.
Partner with creator and influencer programs to create content series that reach new and passionate fan communities.
Oversee the full suite of social content for each property throughout each season and campaign.
Develop inventive approaches across execution, from platform strategy to individual assets.
Implement complex social initiatives through analysis and clear recommendations.
Use internal and external social analytics to inform strategy and iterate on creative and innovation.
Develop and report against KPIs tied to business goals, including audience growth, engagement, and tune-in.
Monitor platform changes, competitor activity, and cultural conversation; proactively recommend optimizations and opportunities.
Anticipate issues and proactively bring forward solutions.
Serve as the social authority on cross-functional sports marketing teams and bring an informed social perspective to planning and creative decisions.
Manage social campaign and creative strategy across internal and external partners and agencies, guiding and evaluating work and redirecting it when needed.
Pitch and build work through clear, confident communication and cross-functional alignment.
Partner with central Apple teams to align with company-wide best practices and policies.
Build relationships and networks with senior internal and external peers across Apple, leagues, teams, talent, athletes, and production partners.
Ensure brand consistency in marketing, messaging, and creative across internal and external partners.