Apple TV Social Lead, Sports

Apple•Culver City, CA

About The Position

As part of the broader Apple TV marketing organization, this role helps build word of mouth, conversation, fandom, and love for the brand, titles, sports, and talent. The Social Lead drives creator, influencer, and social talent work that connects Apple TV’s sports offering to culture through trusted voices. The role supports creator and influencer programs across Apple Sports, including F1, MLS, and MLB Friday Night Baseball. It helps develop and execute creator-led formats, campaigns, and content series that build fandom and bring audiences to Apple TV to watch live sports. The position works with the broader Creator team, internal creative partners, and agencies to ensure creator output reflects Apple TV’s sports storytelling and platform strategy. The Social Lead supports planning and capturing content around live sports moments, develops briefs and creative ideas, manages creator and influencer content, and uses insights and learnings to inform strategy and execution. The role collaborates across Apple TV marketing, sports marketing, creative, and social teams, and operates under general supervision with guidance from managers and senior team members.

Requirements

At least 5 years of experience in creator, social, or talent marketing.
Knowledge of and success in the entertainment industry, sports, and/or highly consumer-centric brands in the social space.
Working knowledge of the creator and influencer landscape, with direct experience supporting creator or influencer content and relationships.
Ability to use data and intuition to inform content that gets people talking and to develop insights that inform decisions.
Knowledge of content, creative, and formats that work across various social platforms.
Clear communication skills and the ability to gain alignment in sensitive situations without damaging relationships.
Cross-functional collaboration skills and the ability to build relationships across a highly matrixed marketing organization.
Proactive, highly driven approach, with the ability to prioritize with support and move work forward in a fast-paced, fluid, ambiguous environment with competing deadlines.
Curiosity and a thoughtful approach to improving work, including identifying connections or ideas others may have missed.
Comfort operating under general supervision, seeking guidance, and acting on clear direction with limited oversight.

Nice To Haves

Experience leading social marketing for sports properties, leagues, or live sports programming at a streaming service, studio, broadcaster, or league.
A cutting-edge understanding of internet culture, meme ecosystems, and zeitgeist content, and the ability to connect that instinct to real ROI.
Experience working directly with talent, athletes, creators, and league and team partners.
Ability to take accountability without direct control and use influence without authority.
Learning agility and an ability to embrace change and evolve alongside the organization and platforms.

Responsibilities

Support and help manage creator-led content series across F1, MLS, and MLB Friday Night Baseball that build word of mouth and bring audiences to Apple TV to watch live.
Work on creator campaigns and programs of diverse scope, using insights and learnings to inform strategy, creative, and tactics.
Support content planning and capture around live sports moments, optimizing content to drive word of mouth.
Develop and execute briefs, bringing a strategic and creative point of view to creator content from concept through execution.
Support, manage, and develop creator and influencer content across internal creative partners and agencies.
Execute creator initiatives for sports social marketing with limited oversight.
Present work with conviction and clarity, supporting and developing creative ideas and driving campaigns forward with direction and guidance.
Build relationships across Apple TV marketing, including sports marketing, creative, and broader social team partners.
Collaborate cross-functionally while understanding the perspectives of different groups involved in creator initiatives.
Contribute to a culture of feedback by seeking feedback on own performance and sharing feedback with others.
Implement creator initiatives within the social team, analyzing and recommending appropriate courses of action.
Select methods and techniques for problem resolution and work collaboratively to determine appropriate actions.
Operate under general supervision, taking guidance from managers and senior team members to keep work on-strategy and aligned with other sports and brand activity.