Apple TV Social Lead, Sports

Apple•Culver City, CA

About The Position

As part of the broader Apple TV Marketing Organization, the team builds word of mouth, conversation, fandom, and affinity for the brand, titles, sports, and talent. This role owns social strategy and creative development across the Apple Sports slate: Formula 1, MLS, and MLB Friday Night Baseball. Embedded in cross-functional sports marketing teams as the social authority, the role develops and drives campaigns that build fandom, earn cultural conversation, bring audiences to Apple TV to watch live, and deliver business impact. The successful candidate is highly plugged into internet and popular culture and stays current with conversations across sports, fan communities, athletes, and creators. They listen to and participate in fan conversations, develop strategies for both broad viewership and passionate fan audiences, and combine storytelling and creative instincts with an understanding of internet culture, memes, and timely content. The role requires passion for and knowledge of sports and its social marketing approaches, from live-moment content to long-term fandom building. It takes proactive ownership of campaigns from concept through completion, builds on briefs, evolves ideas, executes and elevates work, and contributes with a team-first mindset.

Requirements

At least 7 years of experience in social media, entertainment, sports, or big consumer brand marketing.
Strong track record of developing and driving high-impact campaigns across reach, engagement, and cultural conversation.
Fluency in social media best practices, including knowledge of effective content, creative, and formats across platforms.
Experience in multi-channel distribution and ability to develop a point of view on platform evolution and optimization.
Strong command of social analytics and publishing tools.
Deep expertise in sports marketing and fan culture, including live-event, real-time, and rights-holder considerations unique to sports content.

Nice To Haves

Cutting-edge understanding of internet culture, meme ecosystems, and zeitgeist content, and ability to connect those instincts to measurable ROI.
Experience leading social marketing for sports properties, leagues, or live sports programming at a streaming service, studio, broadcaster, or league.
Clear and effective communication and strong creative collaboration skills; ability to pitch with conviction and clarity, read the room, and balance confidence with humility.
Strong self-direction, prioritization, and ability to advance substantial work in a fast-paced, fluid environment.
Experience working directly with talent, athletes, creators, and league and team partners, with professionalism and discretion.
Ability to take accountability without direct control and influence without authority.
Strong cross-functional relationship-building skills and ability to work effectively in a highly matrixed marketing organization.
Learning agility and willingness to embrace change and evolve alongside the organization and platforms.

Responsibilities

Own social strategy and social creative development across Formula 1, MLS, and MLB Friday Night Baseball.
Develop and drive campaigns that build fandom, earn cultural conversation, bring audiences to Apple TV to watch live, and deliver business impact.
Serve as the social authority embedded in cross-functional sports marketing teams.
Develop strategies for broad viewership as well as targeted, passionate fan audiences.
Listen to and participate in conversations with fans, and create opportunities to spark thoughtful discussion.
Use social analytics and publishing tools, combining data and intuition to make content decisions and iterate toward creative and strategic excellence.
Build upon briefs, evolve ideas, and take strategic and creative ownership of campaigns from concept through completion.
Work with talent, athletes, creators, and league and team partners.
Build trusted cross-functional relationships and influence work without direct authority.
Prioritize and move work forward in a fast-paced, fluid, highly matrixed environment.