Paid Search Director

Click Here Digital•Baton Rouge, LA

About The Position

As a Paid Search Director at Click Here Digital, you will manage a team of paid search analysts. In collaboration with the Paid Media Technical Director, you will drive team engagement and success. The role includes leading analysts and managing key paid search accounts, while ensuring campaigns and team priorities align with company and client goals.

Requirements

Experience managing paid search campaigns in an agency environment.
Experience managing and leading a team.
Proficiency in Google Ads, Bing Ads, Google Analytics, and other relevant paid search campaigns.
Deep technical knowledge and understanding of Paid Search/SEM.
Strong analytical skills, including the ability to interpret data, identify trends, and make data-driven decisions.
Excellent communication and presentation skills, including the ability to explain complex concepts and strategies to clients and team members.
Strong attention to detail and organizational skills, with the ability to manage multiple projects simultaneously.
Google Ads, Google My Business, and Google Analytics certifications.
Proficiency in Microsoft Office or Google Workspace, including Docs, Sheets, Slides, Gmail, and GChat.

Nice To Haves

Bachelor's degree in Marketing, Mass Communications, Business, Digital Advertising, or equivalent experience.
Agency experience.
Experience in automotive, legal, and/or medical verticals.
Ability to handle multiple clients simultaneously.

Responsibilities

Lead and support a team of paid search analysts to ensure successful campaign execution.
Collaborate with the Paid Media Technical Director to align team priorities with company and client goals.
Work with cross-functional teams to align and integrate paid search campaigns.
Individually manage key accounts with a minimum of $150K in monthly ad spend.
Provide additional support during account onboarding.
Monitor campaign performance, analyze data, and identify trends to guide decisions.
Plan team account allocations and transitions.
Oversee new-hire training progression and inspect training documentation.
Assist with mid-month and end-of-month analyst note quality assurance.
Provide regular updates on team performance.
Participate in routine external partner calls, including with Google, Incubeta, and CallRail.
Ensure adequate resources for new initiatives, such as RSA implementation.
Take ownership of tasks required to complete website migrations.
Stay current with search engine algorithm and advertising platform changes, adjusting strategies accordingly.