Associate Director, Paid Search

Adelphi Group•New York, NY

5d•$120,000 - $130,000•Hybrid

About The Position

Omnicom Media is seeking an Associate Director, Paid Search, to lead paid search and paid social work for client accounts. The role calls for an experienced paid media professional who develops innovative campaigns, contributes to cross-discipline communications planning, manages client relationships, and leads and develops cross-functional teams. The Associate Director oversees team structure and day-to-day operations, helps deliver strategic media plans, and works to grow client business. The position also involves guiding and training team members, maintaining paid media best practices, overseeing campaign quality assurance and budgets, analyzing search and industry trends, and preparing and presenting case studies and points of view. The role requires coordination across search, social, digital, offline media, clients, media partners, and other agencies. Omnicom’s policy requires employees to work in the office at least three days per week, to the extent permitted by local law, unless additional office days are directed by the agency or manager. Omnicom states that it is committed to inclusive teams and equal employment opportunities.

Requirements

Substantial experience in account management, planning, and/or performance media.
Ability to act as a liaison between search and cross-functional teams to contribute to a multi-channel approach or strategy.
Accountability for team development, including use of organizational tools such as L&D and creation of internal development resources.
Very strong experience developing robust, creative, and innovative paid social, native advertising, or content marketing programs in excess of $1 million annually.
Strong understanding of cross-channel planning and coordination of digital and offline media efforts.
Extensive experience writing and presenting relevant information.
Understanding of marketing and communications processes, and ability to execute streamlined processes across clients, media partners, and other agencies.
Demonstrated ability to develop junior talent and team skills and careers.
Knowledge of search and social platforms, including platform buying and reporting for quality assurance and team training.
Ability to multitask and handle other duties as assigned.

Nice To Haves

Agency experience.
Substantial managerial experience.

Responsibilities

Advise Managers, Senior Associates, and Associates, and support their career development, training, and motivation.
Recommend targeted and innovative media vehicles aligned with client strategies and objectives.
Develop expertise in clients’ businesses and build trusted partnerships with clients at all levels.
Develop, document, and implement paid search, paid social, and paid media best practices within client accounts.
Monitor digital trends, innovations, and opportunities, and identify and communicate trends in search and client industries.
Oversee Asana for task management and team collaboration.
Participate in strategic media planning and execution.
Oversee team structure and day-to-day operations for Paid Search and Paid Social.
Identify and act on opportunities to grow the business.
Perform quality assurance on initial campaign sell build-outs, including tracking, budgets, audiences, creative, and timing.
Oversee client budgets to ensure plans do not exceed Media Authorizations, and report budget plans and commissions to internal finance teams.
Create and present case studies, points of view, and related materials.
Analyze multi-touch attribution reports, including Nielsen and IRI reports.
Analyze search planning budgets for assigned accounts, identify strengths and weaknesses, and ensure proper financial allocation.