Associate Director, Paid Search
Adelphi Group•New York, NY
•$120,000 - $130,000•Hybrid
About The Position
The Associate Director, Paid Search is an expert in search engine marketing who develops campaign strategies, evaluates data and performance, and builds strong client relationships. The role provides strategic direction to account teams, supports the health of SEM accounts, and nurtures and develops staff. It also partners with cross-functional teams to contribute to multi-channel strategies and continually evaluates search marketing opportunities for competitive advantage.
Requirements
- Substantial experience in an agency environment.
- Expertise in Google, Bing, and other search partners.
- Advanced or cutting-edge knowledge of at least two bidding platforms, such as Marin, Kenshoo, or SA360.
- Polished presence and presentation skills; presentations are required.
- Excellent writing skills and attention to detail.
- Mastery of Microsoft Excel.
- Working knowledge of Word and PowerPoint.
- Ability to multitask and handle other duties as assigned.
Nice To Haves
- Substantial managerial experience.
Responsibilities
- Act as a liaison between search and cross-functional teams to contribute to multi-channel approaches and strategies.
- Support team development by using organizational tools such as learning and development, creating internal opportunities for staff, and maintaining positive morale.
- Establish current and long-term goals and objectives for assigned accounts, subject to the Director’s approval.
- Manage direct reports and support the overall development and success of the team.
- Translate briefs into strategy, work with Managers and Senior Specialists on execution, monitor results, and make performance-based adjustments to meet brand goals.
- Lead tests and learnings designed to scale across client accounts and share findings with the wider KINESSO team.
- Continuously evaluate search marketing strategies to identify opportunities for competitive advantage for KINESSO.
- Identify and communicate trends in search and client industries.
- Create and present case studies and points of view.
- Analyze multi-touch attribution reports, including Nielsen and IRI reports.
- Analyze search-planning budgets for assigned accounts, identify strengths and weaknesses, and ensure appropriate financial allocation.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
