Associate Director, Paid Search

OuterBox • Akron, OH

3d • $108,000 - $118,000 • Remote

About The Position

The Associate Director, Paid Search at OuterBox provides strategic leadership and oversight of search engine marketing initiatives for the company and its clients. The role collaborates with digital health and e-commerce clients, senior management, and cross-functional teams to develop and execute paid search strategies that increase website traffic, conversions, and return on investment. It combines strategic planning, leadership, team management, and expertise in paid search best practices.

The position leads and mentors Paid Search Leads, Senior Paid Search Strategists, and Paid Search Strategists; oversees campaign planning, execution, and optimization; and builds strong client relationships. It develops SEM strategies, manages campaign budgets, analyzes performance, and presents strategic recommendations and results. The role also develops testing roadmaps and quarterly business reports and stays current with industry trends, platform changes, and emerging technologies.

The position is remote-first, and candidates must be located in the USA. OuterBox cannot sponsor or take over sponsorship of an employment visa at this time. The stated salary range is $108,000–$118,000.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Typically 7 or more years of experience in SEM and digital marketing.
• Proven track record managing large-scale SEM campaigns.
• Strong leadership and team management skills.
• Exceptional analytical skills and proficiency in data analysis tools.
• Excellent communication and presentation skills.
• In-depth knowledge of search engine advertising platforms, such as Google Ads and Bing Ads, and emerging trends.
• Experience working with a diverse range of clients and industries.
• Must be located in the USA.
• Must be authorized to work without employment visa sponsorship from OuterBox.

Responsibilities

• Develop and communicate overall SEM strategies, goals, and objectives, aligning efforts with client or company marketing and business objectives.
• Stay informed about industry trends, algorithm changes, and emerging technologies.
• Develop a testing roadmap with the team and drive the continued evolution of clients’ paid search programs.
• Prepare quarterly business reports that summarize the prior quarter and identify testing priorities for the next quarter.
• Lead and mentor Paid Search Leads, Senior Paid Search Strategists, and Paid Search Strategists; set performance objectives and provide guidance.
• Oversee campaign planning, execution, and optimization, ensuring the team is equipped to deliver results.
• Build and maintain client relationships; understand clients’ business goals, audiences, and competitive landscapes.
• Present strategic recommendations, campaign performance insights, and progress reports to clients.
• Develop SEM strategies covering budget allocation, keyword targeting, and campaign structure.
• Oversee the creation of conversion-optimized ad copy and landing pages.
• Implement advanced bidding and targeting strategies.
• Monitor campaign performance using analytics tools and other data sources, identify optimization opportunities, and implement improvements.
• Conduct A/B testing, ad group restructuring, and other advanced optimization techniques.
• Manage SEM campaign budgets, ensure efficient allocation and alignment with financial goals, and recommend budget adjustments based on performance.
• Perform other duties as assigned.

Benefits

• Health insurance coverage.
• 401(k) and retirement savings options.
• Generous paid time off.
• Flexible scheduling.
• Remote-first culture.
• Professional development opportunities.
• Employee referral program.
• Additional perks designed to support employees’ health, productivity, and fulfillment.

What This Job Offers

• Job Type: Full-time
• Career Level: Director