Associate Director, Paid Search

OuterBox

3d•$108,000 - $118,000•Remote

About The Position

As the Associate Director, Paid Search at OuterBox, you will provide strategic leadership and oversight of search engine marketing initiatives. You will collaborate with digital health and e-commerce clients, senior management, and cross-functional teams to develop and execute paid search strategies that drive website traffic, conversions, and ROI. The role includes managing a team of Paid Search Leads and Strategists, optimizing campaigns, and keeping up with industry trends and best practices. You will shape search marketing strategies for OuterBox and its clients through strategic planning, leadership, team management, client collaboration, campaign optimization, and budget oversight. The role also involves developing testing roadmaps and quarterly business reports, communicating performance insights and recommendations, and aligning paid search efforts with broader business and marketing objectives.

Requirements

Bachelor’s degree in Marketing, Advertising, Business, or a related field.
Typically 7 or more years of experience in SEM and digital marketing.
Proven track record of successfully managing large-scale SEM campaigns.
Strong leadership and team management skills.
Exceptional analytical skills and proficiency in data analysis tools.
Excellent communication and presentation skills.
In-depth knowledge of search engine advertising platforms, such as Google Ads and Bing Ads, and emerging trends.
Experience working with a diverse range of clients and industries.
Must be located in the USA.
Must be authorized to work in the USA; OuterBox cannot sponsor or take over sponsorship of an employment visa.

Responsibilities

Develop and communicate SEM strategy, goals, and objectives, aligning efforts with broader marketing and business objectives.
Monitor industry trends, algorithm changes, and emerging technologies; develop testing roadmaps and evolve clients’ paid search programs.
Work with the team to prepare Quarterly Business Reports covering prior-quarter highlights and upcoming testing priorities.
Lead and mentor Paid Search Leads, Senior Paid Search Strategists, and Paid Search Strategists; set performance objectives and provide guidance.
Oversee campaign planning, execution, and optimization, ensuring the team is equipped to deliver results.
Build and maintain client relationships; understand clients’ business goals, target audiences, and competitive landscapes.
Present strategic recommendations, campaign performance insights, and progress reports to clients.
Develop SEM strategies covering budget allocation, keyword targeting, and campaign structure.
Oversee creation of ad copy and landing pages optimized for conversions, and implement advanced bidding and targeting strategies.
Monitor campaign performance using analytics tools and other data sources; identify and implement optimization opportunities, including A/B testing and ad group restructuring.
Manage SEM campaign budgets, ensure efficient allocation and adherence to financial goals, and recommend budget adjustments based on performance.
Perform other duties as assigned.