Associate Director, Paid Search

OuterBox • Akron, OH

2d • Remote

About The Position

The Associate Director, Paid Search at OuterBox provides strategic leadership and oversight of search engine marketing initiatives for the company and its clients. The role partners with digital health and e-commerce clients, senior management, and cross-functional teams to develop and execute paid search strategies that drive website traffic, conversions, and return on investment. It combines strategic planning, team leadership, client collaboration, campaign management, and deep knowledge of paid search best practices.

The Associate Director leads and mentors Paid Search Leads, Senior Paid Search Strategists, and Paid Search Strategists; oversees campaign planning, execution, and optimization; and ensures the team can deliver strong results. The role also builds client relationships, communicates strategic recommendations and performance insights, manages campaign budgets, and monitors industry trends, algorithm changes, and emerging technologies.

The position requires a bachelor’s degree in a related field and typically at least seven years of SEM and digital marketing experience. The role is remote-first and applicants must be located in the USA. OuterBox does not currently sponsor or take over sponsorship of employment visas. The listed salary range is $108,000–$118,000.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Typically 7 or more years of experience in SEM and digital marketing.
• Proven track record of managing large-scale SEM campaigns successfully.
• Strong leadership and team management skills.
• Exceptional analytical skills and proficiency in data analysis tools.
• Excellent communication and presentation skills.
• In-depth knowledge of search engine advertising platforms, such as Google Ads and Bing Ads, and emerging trends.
• Experience working with a diverse range of clients and industries.
• Must be located in the USA.
• Must be authorized to work without requiring OuterBox to sponsor or take over sponsorship of an employment visa.

Responsibilities

• Develop and communicate overall SEM strategy, goals, and objectives internally and externally as needed.
• Align SEM initiatives with broader marketing and business objectives in collaboration with clients and senior management.
• Monitor industry trends, algorithm changes, and emerging technologies.
• Develop a testing roadmap with the team and ensure paid search programs continue to evolve.
• Prepare quarterly business reports with the team, including prior-quarter highlights and upcoming testing priorities.
• Lead and mentor Paid Search Leads, Senior Paid Search Strategists, and Paid Search Strategists; set performance objectives and provide guidance.
• Oversee campaign planning, execution, and optimization.
• Build and maintain strong client relationships and understand client business goals, target audiences, and competitive landscapes.
• Present strategic recommendations, campaign performance insights, and progress reports to clients.
• Develop SEM strategies covering budget allocation, keyword targeting, and campaign structure.
• Oversee the creation of conversion-optimized ad copy and landing pages.
• Implement advanced bidding and targeting strategies.
• Monitor campaign performance using analytics tools and other data sources.
• Analyze campaign data to identify optimization and improvement opportunities.
• Implement A/B testing, ad group restructuring, and other advanced optimization techniques.
• Manage SEM campaign budgets, ensuring efficient allocation and alignment with financial goals.
• Recommend budget adjustments based on campaign performance.
• Perform other duties as assigned.

Benefits

• Health insurance
• 401(k) and retirement savings options
• Generous paid time off
• Flexible scheduling
• Remote-first culture
• Professional development opportunities
• Employee referral program
• Additional perks designed to support health, productivity, and well-being at work and at home

What This Job Offers

• Job Type: Full-time
• Career Level: Senior