Paid Search Director

CLICK HERE DIGITAL•Baton Rouge, LA

About The Position

As a Paid Search Director at Click Here Digital, you will manage a team of paid search analysts. In collaboration with the Paid Media Technical Director, you will drive team engagement and success. The role combines team leadership, management of key client accounts, campaign performance analysis, training and quality assurance, and coordination with internal teams and external partners.

Requirements

Experience managing paid search campaigns in an agency environment.
Experience managing and leading a team.
Proficiency in Google Ads, Bing Ads, Google Analytics, and other relevant paid search campaigns.
Deep technical knowledge and understanding of paid search/SEM.
Strong analytical skills, including the ability to interpret data, identify trends, and make data-driven decisions.
Excellent communication and presentation skills, including the ability to explain complex concepts and strategies to clients and team members.
Detail-oriented, with strong organizational skills and the ability to manage multiple projects simultaneously.
Google Ads, Google My Business, and Google Analytics certifications.
Proficiency in Microsoft Office and Google Workspace, including Docs, Sheets, Slides, Gmail, and GChat.

Nice To Haves

Bachelor's degree in Marketing, Mass Communications, Business, Digital Advertising, or equivalent experience.
Agency experience.
Experience in automotive, legal, and/or medical verticals.
Ability to handle multiple clients simultaneously.

Responsibilities

Lead a team of paid search analysts, providing guidance and support to ensure successful execution of paid search campaigns.
Collaborate with the Paid Media Technical Director to align team priorities with company and client goals.
Collaborate with cross-functional teams to align and integrate paid search campaigns.
Individually manage key accounts with a minimum of $150K in monthly ad spend.
Provide additional support with account onboarding.
Monitor campaign performance, analyze data, identify trends, and make data-driven decisions.
Plan team account allocations and transitions.
Oversee new-hire training progression and inspect training documentation.
Assist with mid-month and end-of-month analyst note quality assurance.
Provide regular progress updates on team performance.
Participate in routine calls with external partners, including Google, Incubeta, and CallRail.
Ensure adequate resources are available for new initiatives, such as RSA implementation.
Take ownership of tasks required to complete website migrations.
Stay up to date with changes in search engine algorithms and advertising platforms, adjusting strategies accordingly.