Paid Media Specialist

Schneider National • Green Bay, WI

9h

About The Position

Schneider is seeking a Paid Media Specialist in Green Bay to develop, deploy, and test paid advertising across digital platforms, including paid search, banner, and social advertising. The role aligns advertising efforts with business objectives and campaign goals and requires foundational knowledge of performance marketing, audience targeting, and campaign optimization.

Requirements

• Bachelor’s degree in marketing.
• At least 2 years of paid advertising experience supporting multiple ad platforms, with an emphasis on measurable results.
• Demonstrated track record of creating and managing campaigns that deliver consistent growth and ROI.
• Working knowledge of reporting tools such as PowerBI, Google DataStudio, Google Tag Manager, Google Analytics, and heatmapping tools.
• Proficiency in Ad Managers and DSP technology.
• Familiarity with tracking pixels, UTM tagging, and conversion tracking setups.
• Good organizational skills and attention to accuracy.
• Effective communication skills and willingness to work with others.
• Basic understanding of data analysis to support decisions.

Responsibilities

• Participate in discovery sessions and assist in defining business requirements.
• Use data to interpret user goals and priorities and substantiate campaign direction.
• Align individual paid marketing efforts with activities across all media channels.
• Determine campaign approaches and evaluate paid media effectiveness in achieving business goals.
• Create landing pages and tagging events to test and optimize campaigns and support high-quality user interfaces and experiences.
• Customize digital marketing messages according to enterprise brand standards, platform best practices, and business unit strategies.
• Support automated, multi-touch, targeted journey and digital marketing programs.
• Run tests and experiments to increase conversion rates.
• Collaborate with agencies.
• Provide measurable results and ROI, and recommend advertising program enhancements based on analysis.
• Verify marketing messaging, vehicles, and communication strategies based on ROI analysis, competitive intelligence, research, or business needs.
• Adhere to budgets and invoice processes.
• Assist with integrating data from internal and third-party databases to support campaign goals.
• Monitor trends in paid digital advertising tools and applications and apply relevant knowledge to improve ROI, including experimenting with new ways to leverage paid activities.
• Analyze different courses of action and make recommendations.

Benefits

• Medical, dental, and vision insurance.
• Company-paid life insurance.
• 401(k) savings plan with company match.
• Paid time off and paid holidays.
• Results-based incentive pay program with the opportunity to earn above base pay.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level