Paid Media Specialist

Keypath Education

9d • Hybrid

About The Position

As a Paid Media Specialist at Keypath Education, you'll play a pivotal role in driving student enrolment outcomes for leading university partners across Australia. Working within a high-performing digital marketing team, you'll design, execute and optimise paid media campaigns across search, social and emerging digital channels, using data, automation and AI-powered technologies to maximise performance and return on investment. This is an exciting opportunity for a digitally savvy marketer who thrives on combining analytical thinking with strategic execution. You'll have the autonomy to influence campaign strategy, test new technologies and contribute to innovative marketing initiatives that help shape the future of online education.

Requirements

• Passionate about digital marketing and using data, technology and innovation to deliver campaigns that make a real impact.
• Thrive on uncovering insights, solving problems and turning campaign performance data into meaningful business results.
• Commercially minded and motivated by achieving strong outcomes, continually looking for ways to maximise performance and ROI.
• Enjoy working with numbers and analytics, but equally comfortable translating complex insights into clear, actionable recommendations.
• Naturally curious and always looking for smarter ways to work, whether that's through AI, automation or emerging marketing technologies.
• Proactive mindset, taking ownership of your work and identifying opportunities to optimise campaigns and enhance results.
• Strong collaborator who enjoys partnering with creative, content and marketing teams to achieve shared goals.
• Adapt quickly to change and are energised by working in a fast-paced, high-growth environment.
• Excited by the opportunity to help connect learners with life-changing educational opportunities and contribute to a purpose-driven organisation.
• Residing in Australia with full working rights.

Nice To Haves

• Experience with AI-powered campaign formats and emerging advertising technologies.

Responsibilities

• Develop, manage and optimise paid search, paid social and retargeting campaigns across platforms including Google Ads, Meta and LinkedIn.
• Leverage AI-powered campaign formats and emerging advertising technologies to improve performance and drive innovation.
• Monitor, analyse and report on campaign performance from click-through to enrolment, using data-driven insights to inform optimisation decisions.
• Forecast lead volumes, media spend and performance outcomes to support planning and budget management.
• Partner with creative, content and web teams to develop engaging campaign assets and optimise landing page experiences.
• Support conversion rate optimisation (CRO) initiatives, including testing strategies designed to improve user experience and enrolment outcomes.
• Stay ahead of industry trends, digital platform developments and evolving consumer behaviours to identify new opportunities for growth.
• Collaborate with a range of internal stakeholders and external partners to deliver high-impact marketing campaigns and strategic projects.

Benefits

• Professional development support, including access to certifications and training programmes.
• Flexible working (remote, hybrid or office)
• Employee Assistance Program and wellbeing initiatives
• Access to LinkedIn Learning and career development programs
• IT Equipment provided for your success

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed