Paid Media Specialist
About The Position
Ascend Learning, a leading healthcare and learning technology company, is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data-driven solutions across the lifecycle of learning. Ascend Learning products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals and insurance brokers. Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to work for Mental Well-Being for 2025. We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.
Requirements
- Bachelor’s degree preferred
- 3+ years of experience executing and optimizing paid media campaigns across search, shopping, social, and other digital channels
- Experience with campaign setup, trafficking, QA, budget pacing, and performance optimization
- Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and related advertising platforms
- Strong understanding of audience targeting, tracking, reporting, and performance measurement
- Ability to analyze data and make recommendations to improve ROAS, CPA, conversion rate, and overall campaign performance
- Strong organizational, communication, and collaboration skills
- Detail-oriented, proactive, and driven by continuous learning and improvement
Responsibilities
- Execute and optimize digital advertising campaigns across multiple brands and channels, helping drive efficient customer acquisition and business growth.
- Support campaign setup, trafficking, quality assurance, budget pacing, and ongoing performance optimization across search, shopping, social, and other digital platforms.
- Assist with affiliate and influencer marketing initiatives.
- Build and manage target audiences.
- Ensure accurate tracking and measurement.
- Contribute to performance reporting and analysis.
- Monitor campaign results and identify opportunities for improvement to maximize key metrics such as ROAS, CPA, and conversion rates.
- Maintain best practices, operational excellence, and a strong focus on continuous learning and optimization.
Benefits
- Health, dental, and vision insurance
- Company paid life Insurance
- 401(k) with company match
- Paid time off and parental leave
- Employee assistance program
- Other wellness programs such as Headspace and Airvet
- Charitable matching program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
