Paid Media Specialist

Brinks Home•Farmers Branch, TX

21h•Hybrid

About The Position

Brinks Home is seeking a hands-on Paid Media Specialist to build, launch, manage, and optimize paid campaigns across Google Ads, Meta Ads, and other platforms. The role owns campaign execution end to end, with daily work in advertising platforms, performance analysis, and optimization. The specialist is the go-to expert on Google Ads and Meta Ads and reports to the Director of Growth Marketing. This is a hybrid position. The employee will work remotely most of the time and come into the office for occasional events. Candidates must reside within the Dallas-Fort Worth metropolitan area.

Requirements

At least 4 years of hands-on experience personally building and managing paid campaigns in Google Ads and Meta Ads.
Subject matter expertise in Google Ads and Meta Ads, including campaign architecture, bidding strategies, audience building, and platform-specific optimization.
A proven record of growing volume and revenue efficiently while improving campaign KPIs such as CPA, ROAS, and conversion rate.
Strong analytical skills and experience using advertising platform reports, Google Analytics (GA4), and spreadsheets to diagnose performance, identify trends, and make data-driven decisions.
Solid understanding of conversion tracking, attribution, and how paid media connects to leads, pipeline, and revenue.
Strong project management skills, including managing multiple campaigns and priorities, meeting deadlines, and keeping stakeholders informed.
Clear written and verbal communication skills, including the ability to explain results and recommendations to non-specialists.
Must reside within the Dallas-Fort Worth metropolitan area.

Nice To Haves

Google Ads and/or Meta Blueprint certifications.
Experience with additional channels such as Microsoft Ads, YouTube, or programmatic advertising.
Experience in lead generation, home services, security, or subscription businesses.
Familiarity with Google Tag Manager, Looker Studio, or other BI and reporting tools.
Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.

Responsibilities

Build, launch, and manage campaigns in Google Ads (Search, Performance Max, Display, and YouTube), Meta Ads Manager (Facebook and Instagram), and other platforms.
Own campaign structure, keyword strategy, audience targeting, bidding, and budget pacing to meet acquisition and efficiency goals.
Monitor performance daily and optimize for CPA, ROAS, CTR, conversion rate, and lead quality.
Plan and run A/B tests on creative, copy, audiences, landing pages, and bid strategies, and scale successful approaches.
Set up and maintain conversion tracking, pixels, and tagging in partnership with web and analytics teams.
Analyze campaign data and create performance reports and dashboards with actionable recommendations.
Prepare executive-facing paid media reports and present results and recommendations to senior leadership.
Coordinate with creative, web, and sales teams to manage campaigns, launches, and deadlines.
When needed, direct an external paid media agency, review its campaign work and reporting, and hold it accountable to performance goals.
Project manage external paid media placement partners, coordinating timelines, deliverables, and budgets to ensure placements run on schedule and to specifications.
Stay current on advertising platform updates, policy changes, and paid media best practices.
Perform other duties as assigned.