Paid Media Specialist, Hybrid

EAB•Philadelphia, PA

1d•$60,000 - $70,000•Hybrid

About The Position

Hybrid, an education-sector marketing agency recently acquired by EAB, is seeking a motivated, analytical, and results-driven Paid Media Specialist for its growing Digital team. The role executes and optimizes paid media campaigns for higher education clients around the world, helping institutions connect with prospective students through data-driven digital marketing. The specialist manages campaigns across Google Ads, Meta, and other advertising platforms, and works with Account Managers, Digital Strategists, clients, and platform partners to deliver measurable performance. The position offers the opportunity to develop expertise in paid search, paid social, and emerging media platforms while working on global campaigns in a collaborative, fast-paced agency environment. The role may be based in Philadelphia, Pennsylvania; Richmond, Virginia; or Washington, D.C. EAB describes the position as hybrid. The anticipated starting base salary is $60,000–$70,000 per year, with actual salary depending on factors including relevant experience, skills, and location. The opening is not eligible for visa sponsorship; applicants must have U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

Requirements

Bachelor’s degree preferred, or equivalent professional experience.
1–3+ years of experience managing paid digital media campaigns, digital marketing, or performance marketing.
Experience working with Google Ads and Meta Ads Manager.
Strong analytical skills, including the ability to interpret campaign data and identify actionable insights.
Excellent organizational skills and strong attention to detail.
Ability to manage multiple priorities in a fast-paced agency environment.
Strong written and verbal communication skills.
Proficiency with Microsoft Excel or similar reporting tools.
Self-motivated with a strong desire to continuously learn and improve.

Nice To Haves

Experience managing paid Search, Social, and Programmatic advertising campaigns.
Familiarity with campaign tracking, attribution, and digital marketing analytics.
Experience working with large advertising budgets across multiple clients.
Passion for digital marketing, emerging advertising technologies, and performance optimization.
Ability to think strategically while executing campaigns with precision.
Strong collaboration skills and experience working cross-functionally with client services and creative teams.
Experience working within an agency environment.

Responsibilities

Plan, build, launch, and manage paid media campaigns across Search, Social, and Programmatic platforms.
Optimize campaigns to improve performance and maximize return on advertising spend.
Monitor campaign pacing, budgets, and performance to ensure client objectives are achieved.
Support international campaigns across emerging media platforms as business needs evolve.
Track campaign KPIs and analyze performance across multiple digital channels.
Develop campaign reports that communicate results and recommendations to internal stakeholders and clients.
Identify performance trends, optimization opportunities, and emerging audience behaviors.
Use data to improve campaign effectiveness and client outcomes.
Build an understanding of clients’ goals, enrollment objectives, and marketing strategies.
Partner with Account Managers and Digital leadership to develop integrated media strategies.
Collaborate with platform partners, including Google and Meta, to apply best practices and new capabilities.
Contribute ideas to improve campaign performance, innovation, and client experience.
Maintain accurate campaign documentation and reporting, and manage time effectively.
Complete projects on schedule while managing multiple client accounts.
Stay current on industry trends, platform updates, and emerging digital advertising technologies.
Continue developing expertise across new advertising channels and international media platforms.

Benefits

Medical, dental, and vision insurance plans; dependents and domestic partners are eligible.
20+ days of PTO annually, in addition to paid firm and floating holidays.
Daytime leave for community service and flextime for fitness activities, up to 10 hours per month each.
401(k) retirement savings plan with an annual discretionary company matching contribution.
Health savings account, healthcare and dependent care flexible spending accounts, and pre-tax commuter plans.
Employee assistance program with counseling services and resources for employees and immediate family.
Wellness programs, including gym discounts, healthy-living incentives, and family access to a sleep, meditation, and relaxation app.
Fertility treatment coverage and adoption or surrogacy assistance.
Paid parental leave with a phase-back-to-work program for birthing and non-birthing parents.
Milk shipping service for nursing employees during business travel.
Discounted pet health insurance coverage for dogs and cats.
Company-provided life, AD&D, and disability insurance.
Financial wellness resources and membership in an employee discount program.
Access to employee resource groups, merit-based advancement, and professional growth opportunities.