Paid Media Executive

Screen Pilot•Denver, CO

13d•Hybrid

About The Position

The Paid Media Executive handles hands-on execution and ongoing optimization of paid media campaigns, working under the guidance of senior team members. The role supports campaigns across SEM, paid social, and other paid channels, with a focus on campaign setup, monitoring, tracking quality, and performance improvement. The position also involves coordinating with clients and internal project managers, developers, and designers; compiling dashboards and reports; and following agency processes for time tracking, SOPs, and project workflows. The role is suited to a detail-oriented, organized collaborator with a learning mindset and an interest in food, drink, travel, and experience-led brands.

Requirements

Foundational understanding of paid media platforms, including SEM and paid social.
Foundational understanding of tracking tools, including GA4, Meta Pixel, and CAPI.
Strong organization, communication, and deadline-management skills.
Ability to follow SOPs and naming conventions and flag potential roadblocks early.
Professional, clear client communication and strong note-taking skills.
Tech-savvy and detail-oriented.
Genuine interest in food, drink, travel, and experience-led brands.
Open to feedback and curious about new advertising formats and improving campaign delivery and team processes.

Responsibilities

Set up, launch, and manage campaigns across SEM and paid social platforms.
Perform pre-launch quality assurance and verify tracking pixels, tags, and events, including Meta Pixel, GA4, and CAPI.
Monitor campaign performance, manage budgets, troubleshoot basic issues, and test creative messaging and formats to improve ROI.
Build responsive relationships with client contacts.
Work with internal project managers, developers, and designers to gather campaign assets, align resources, and support performance best practices.
Build dashboards, gather performance data, compile monthly and end-of-campaign reports, and provide actionable insights to internal teams and clients.
Track daily hours in the agency system, follow agency SOPs and workflows, and flag resource or timeline risks early.
Monitor industry trends, document key learnings, organize shared team drives, and support other digital team members as needed.