Paid Digital Marketing

Zinda Law Group, PLLC•Austin, TX

About The Position

Zinda Law Group is looking for a Paid Digital Specialist who's ready to own our paid advertising strategy and help us reach the people who need us most. This is a high-visibility role where your work directly impacts the firm's growth — and you'll have the support, resources, and creative freedom to do it right.

Requirements

Proficiency in Google Ads, Google Analytics, Google Search Console, and Meta Ads.
Proven experience managing large-scale PPC campaigns.
Strong analytical mindset with sharp problem-solving and project management skills.
Detail-oriented, deadline-driven, and able to thrive in a fast-paced environment.
Clear, confident communicator — comfortable presenting to and interacting with executive leadership.

Nice To Haves

Bachelor's degree in Marketing, Business, or a related field.
Previous experience in a law firm or legal marketing environment.

Responsibilities

Build, manage, and scale paid search campaigns across Google Ads and beyond.
Conduct deep keyword research to maximize budget efficiency while hitting traffic, conversion, and ROI/ROAS goals.
Monitor, analyze, and optimize campaign metrics via Google Analytics to ensure peak performance at all times.
Produce clear, actionable weekly performance reports for leadership.
Make strategic recommendations on keyword expansion and budget prioritization.
Execute and manage paid social media campaigns that drive qualified traffic and conversions.
Stay ahead of platform trends and algorithm changes to keep our campaigns competitive.
Manage individual and team projects with a high degree of ownership and accountability.
Collaborate with leadership on long-term brand strategy and positioning.
Build and maintain relationships with vendors while staying current on the latest in paid advertising.