Freelance Digital Marketer Resume Example

Common Responsibilities Listed on Freelance Digital Marketer Resumes:

  • Developing and executing digital marketing strategies
  • Creating and managing campaigns across multiple digital channels
  • Developing and managing content for digital channels
  • Analyzing and reporting on digital marketing performance
  • Managing and optimizing paid search campaigns
  • Managing and optimizing social media campaigns
  • Developing and managing email marketing campaigns
  • Developing and managing website content
  • Developing and managing SEO campaigns
  • Developing and managing mobile marketing campaigns
  • Developing and managing online advertising campaigns
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    Freelance Digital Marketer Resume Example:

    A Freelance Digital Marketer's resume should highlight their ability to develop and execute comprehensive digital marketing strategies that drive significant increases in website traffic, conversion rates, and social media engagement. It should emphasize their expertise in managing and optimizing paid search campaigns, email marketing, and SEO, demonstrating their success in improving click-through rates, open rates, and organic search visibility. The resume should also showcase their skills in analyzing and reporting on digital marketing performance, providing actionable insights that lead to cost efficiency and increased return on ad spend.
    Kevin Kelly
    kevin@kelly.com
    (745) 382-9164
    linkedin.com/in/kevin-kelly
    @kevin.kelly
    kevin-kelly.com/my-work
    Freelance Digital Marketer
    Results-oriented Freelance Digital Marketer with a proven track record of driving impressive results for clients. Skilled in developing and executing comprehensive digital marketing strategies that increase website traffic, conversion rates, and social media engagement. Proficient in analyzing performance data and providing actionable insights to optimize campaigns and achieve cost-effective results.
    WORK EXPERIENCE
    Freelance Digital Marketer
    01/2023 – 04/2023
    Falcon Tech
    • Developed and executed a comprehensive digital marketing strategy for a client, resulting in a 30% increase in website traffic and a 20% increase in conversion rate.
    • Created and managed highly successful social media campaigns, driving a 50% increase in followers and a 25% increase in engagement.
    • Analyzed and reported on digital marketing performance, providing actionable insights that led to a 15% decrease in cost per acquisition and a 10% increase in return on ad spend.
    Digital Marketing Specialist
    09/2022 – 12/2022
    Apex Innovations
    • Managed and optimized paid search campaigns for multiple clients, achieving an average click-through rate of 10% and a conversion rate of 8%.
    • Developed and managed email marketing campaigns, resulting in a 20% increase in open rates and a 15% increase in click-through rates.
    • Collaborated with clients to develop and manage website content, improving organic search rankings and driving a 25% increase in organic traffic.
    Digital Marketing Coordinator
    07/2022 – 09/2022
    BlueWave Technologies
    • Developed and managed SEO campaigns for various clients, increasing organic search visibility by an average of 40% and driving a 30% increase in organic traffic.
    • Managed and optimized social media campaigns, achieving a 50% increase in brand awareness and a 20% increase in social media engagement.
    • Developed and managed online advertising campaigns, delivering a 20% increase in website conversions and a 15% increase in return on ad spend.
    SKILLS & COMPETENCIES
    • Digital Marketing Strategy Development
    • Social Media Management
    • Social Media Campaign Creation
    • Digital Marketing Performance Analysis
    • Paid Search Campaign Management
    • Search Engine Optimization (SEO)
    • Email Marketing
    • Website Content Development
    • Online Advertising Campaign Management
    • Conversion Rate Optimization
    • Data Analysis and Reporting
    • Brand Awareness Strategy
    • Organic Traffic Growth
    • Cost Per Acquisition Reduction
    • Return on Ad Spend Improvement
    • Client Collaboration and Communication
    • Marketing Automation Tools Proficiency
    • Google Analytics Expertise
    • A/B Testing and Optimization
    • Content Marketing Strategy
    • Influencer Marketing
    • Video Marketing
    • Mobile Marketing
    • User Experience (UX) Optimization
    • Customer Relationship Management (CRM) Tools Proficiency
    • Copywriting and Content Creation
    • Graphic Design for Digital Platforms
    • E-commerce Marketing
    • Web Analytics
    • Project Management.
    COURSES / CERTIFICATIONS
    Google Ads Certification
    10/2023
    Google
    HubSpot Inbound Marketing Certification
    10/2022
    HubSpot Academy
    Facebook Certified Digital Marketing Associate
    10/2021
    Facebook Blueprint
    Education
    Bachelor of Science in Marketing
    2016 - 2020
    San Diego State University
    San Diego, CA
    Digital Marketing
    Graphic Design

    Top Skills & Keywords for Freelance Digital Marketer Resumes:

    Hard Skills

    • Search Engine Optimization (SEO)
    • Pay-Per-Click (PPC) Advertising
    • Social Media Marketing
    • Content Marketing
    • Email Marketing
    • Conversion Rate Optimization (CRO)
    • Google Analytics
    • Marketing Automation
    • Copywriting
    • Digital Advertising
    • Web Analytics
    • Marketing Strategy

    Soft Skills

    • Communication and Presentation Skills
    • Collaboration and Cross-Functional Coordination
    • Problem Solving and Critical Thinking
    • Adaptability and Flexibility
    • Time Management and Prioritization
    • Empathy and Customer-Centric Mindset
    • Decision Making and Strategic Planning
    • Analytical Skills and Data Interpretation
    • Creativity and Innovation
    • Active Listening and Feedback Incorporation
    • Emotional Intelligence and Relationship Building
    • Marketing Strategy Development and Execution

    Resume Action Verbs for Freelance Digital Marketers:

    • Strategized
    • Analyzed
    • Optimized
    • Implemented
    • Monitored
    • Collaborated
    • Executed
    • Researched
    • Managed
    • Generated
    • Evaluated
    • Integrated
    • Developed
    • Designed
    • Implemented
    • Tracked
    • Audited
    • Innovated

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    Resume FAQs for Freelance Digital Marketers:

    How long should I make my Freelance Digital Marketer resume?

    The ideal length for a resume of a Freelance Digital Marketer typically depends on your experience and the specific requirements of the job you are applying for. However, there are some general guidelines you can follow to ensure your resume is concise and effectively showcases your skills and achievements. One to two pages: As a general rule, your resume should be no more than one to two pages long. For freelancers with limited experience or those early in their career, one page is usually sufficient. However, if you have extensive experience and a diverse portfolio of projects, you may require two pages. In such cases, make sure every piece of information is relevant and adds value to your application. Highlight relevant experience: When deciding what to include on your resume, prioritize the most relevant and recent experience, skills, and achievements. Focus on showcasing your expertise in digital marketing, including specific areas such as SEO, social media marketing, content creation, or paid advertising. Highlight projects or campaigns that demonstrate your ability to drive results and generate measurable outcomes for clients. Use concise language: To make the most of the limited space on your resume, use concise language and bullet points to describe your experience and accomplishments. Avoid lengthy paragraphs or unnecessary details. Instead, focus on quantifying your achievements whenever possible, such as increasing website traffic, improving conversion rates, or growing social media followers. Include a portfolio or links: As a freelance digital marketer, it's crucial to provide evidence of your work. Consider including a link to your online portfolio or relevant websites you have worked on. This allows potential employers or clients to see your skills in action and assess the quality of your work. Customize for each opportunity: Tailor your resume for each freelance opportunity you apply for. Research the specific needs and requirements of the client or company and highlight the skills and experiences most relevant to their needs. This targeted approach will help you stand out and demonstrate your understanding of their unique challenges. Remember, the goal of your resume is to showcase your expertise, highlight your accomplishments, and demonstrate your value as a freelance digital marketer. By following these guidelines and keeping your resume concise and relevant, you can increase your chances of landing freelance opportunities.

    What is the best way to format a Freelance Digital Marketer resume?

    The best way to format a Freelance Digital Marketer resume is to create a visually appealing and well-organized document that effectively highlights your skills, experience, and achievements. Here are some tips and recommendations for formatting your resume: 1. Consistent formatting: Ensure consistency in font size, typeface, and spacing throughout your resume. This helps create a professional and cohesive look, making it easier for hiring managers to read and navigate your document. 2. Clear section headings: Clearly label each section of your resume, such as "Summary," "Experience," "Skills," and "Education," using bold or underlined headings. This helps guide the reader's eye and makes it easier for them to find the information they're looking for. 3. Use bullet points: Utilize bullet points to present your experience, skills, and achievements in a concise and easy-to-read format. This helps break up large blocks of text and allows hiring managers to quickly scan your resume for relevant information. 4. Showcase relevant skills: Highlight your digital marketing skills prominently in your resume. Include a dedicated "Skills" section where you can list your proficiency in areas such as SEO, social media marketing, content creation, analytics, and any other relevant tools or platforms. 5. Focus on results: When describing your experience, emphasize the results and impact you achieved in your freelance digital marketing projects. Use quantifiable metrics and specific examples to demonstrate your success in driving website traffic, increasing conversions, improving search engine rankings, or any other measurable outcomes. 6. Include a portfolio or links: As a freelance digital marketer, it's essential to showcase your work. Include a link to your online portfolio or provide URLs to relevant websites, campaigns, or social media accounts you have managed. This allows hiring managers to see tangible examples of your skills and expertise. 7. Keep it concise: While it's important to provide enough detail, keep your resume concise and focused. Aim for a one or two-page document that highlights your most relevant experiences and achievements. Avoid unnecessary information that may distract from your key qualifications. Remember, the goal of your resume is to grab the attention of hiring managers and demonstrate your value as a freelance digital marketer. By following these formatting tips and focusing on your skills, experience, and results, you can create a compelling resume that stands out in a competitive job market.

    Which keywords are important to highlight in a Freelance Digital Marketer resume?

    As a Freelance Digital Markerter, it's crucial that your resume reflects your skills and experience in a way that stands out to potential clients or employers. Here are some keywords and action verbs that you should consider incorporating into your resume: 1. Digital Marketing: This is a broad term that encompasses all your marketing efforts that use an electronic device or the internet. 2. SEO (Search Engine Optimization): Highlight your ability to improve a website's ranking on search engines. 3. SEM (Search Engine Marketing): If you have experience with paid search strategies, make sure to mention this. 4. Content Marketing: This is a key skill for digital marketers. Highlight your ability to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience. 5. Social Media Marketing: Mention your experience with platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. 6.

    How should I write my resume if I have no experience as a Freelance Digital Marketer?

    Writing a resume with little to no experience as a Freelance Digital Marketer can be challenging, but there are strategies you can employ to showcase your skills and stand out to potential clients. Here are some tips to help you craft an effective resume: Highlight relevant skills: Even if you don't have direct experience in digital marketing, you likely possess transferable skills that are valuable in the field. These can include social media management, content creation, data analysis, SEO knowledge, copywriting, and project management. Be sure to emphasize these skills throughout your resume, providing specific examples of how you've utilized them in previous roles or personal projects. Showcase personal projects and freelance work: If you've worked on any personal projects or freelance assignments related to digital marketing, make sure to include them on your resume. This can include managing social media accounts, creating and optimizing websites, running ad campaigns, or developing content strategies. Describe your role in these projects and the results you achieved for clients or yourself. Demonstrate your passion and knowledge: Digital marketing is a rapidly evolving field, and employers value candidates who are passionate and knowledgeable about the industry. Showcase your enthusiasm by mentioning any relevant blogs you follow, podcasts you listen to, or industry events you've attended. Additionally, consider obtaining certifications or completing online courses in areas such as Google Analytics, social media marketing, or SEO to demonstrate your commitment to continuous learning. Highlight relevant education and training: If you have a degree in a related field, such as marketing, communications, or business, be sure to mention it. Additionally, include any relevant courses or certifications you've completed, such as Google Ads or Facebook Blueprint certifications. These can help validate your knowledge and skills to potential clients. Utilize a functional resume format: If you lack traditional work experience, consider using a functional resume format instead of a chronological one. This format allows you to highlight your skills and achievements at the top of your resume, followed by a brief summary of your education and any relevant experience. This can help draw attention to your strengths and abilities, rather than focusing on your limited work history. Overall, when writing a resume with little to no experience as a Freelance Digital Marketer, it's important to emphasize your transferable skills, showcase relevant projects and personal work, demonstrate your passion and knowledge, highlight relevant education and training, and utilize a functional resume format. By following these tips, you can create a compelling resume that showcases your potential and increases your chances of landing freelance digital marketing opportunities.

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