Sr. Associate, Digital Marketing (Paid Social)

Tory Burch • New York, NY

20h

About The Position

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community. You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today! Life @ToryBurch is Special Because: When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits. Our culture is welcoming and inclusive -- everyone is empowered to make a difference. We have the best team in the world and believe in paying competitively and rewarding for high performance. Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life. We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales. We are invested in your professional growth – you’ll have access to free executive coaching on-demand. We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days. This Role is Tailor-Made for You Because: You are both analytical and creative—someone who thrives at the intersection of data, storytelling, and performance marketing. You’re excited to support the execution and optimization of paid social programs that drive demand, elevate brand storytelling, and deliver measurable business impact. You’re highly detail-oriented and organized, with a passion for digital marketing and a curiosity for emerging trends across platforms like Meta, TikTok, and Pinterest. You enjoy working cross-functionally and are eager to contribute to full-funnel strategies—supporting everything from audience targeting and creative briefing to performance analysis and reporting. In this role, you will play a key part in bringing paid social campaigns to life, partnering closely with internal teams and external agencies to ensure seamless execution, continuous optimization, and alignment with broader marketing goals.

Requirements

• 3+ years of experience in digital marketing, paid media, or performance marketing (in-house or agency)
• Hands-on experience or exposure to paid social platforms (Meta, TikTok, Pinterest, etc.)
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations
• Proficiency in Excel and familiarity with analytics tools such as Google Analytics (experience with MMM or incrementality tools is a plus)
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment
• Excellent communication and collaboration skills, with the ability to work cross-functionally across teams

Nice To Haves

• Interest in fashion, retail, luxury, or e-commerce is preferred
• Experience with MMM or incrementality tools is a plus

Responsibilities

• Support the execution and optimization of paid social campaigns, ensuring programs are running efficiently and effectively across platforms.
• Assist in the day-to-day management of paid social campaigns across platforms such as Meta, TikTok, and Pinterest.
• Support campaign setup, trafficking, QA, and pacing to ensure campaigns launch on time and perform as expected.
• Partner with internal teams (Creative, Integrated Marketing, CRM, Analytics) to align on campaign objectives, messaging, and asset needs.
• Coordinate the development and delivery of creative assets, including assisting with briefing, tracking, and ensuring alignment with campaign goals.
• Monitor campaign performance and pull insights from reporting to identify optimization opportunities and inform future strategies.
• Support audience targeting strategies, including leveraging first-party data and collaborating with CRM and analytics partners.
• Assist in the development of test-and-learn initiatives across creative, audience, and platform capabilities.
• Maintain strong communication with external agency partners to support execution, reporting, and ongoing campaign improvements.
• Stay up to date on platform updates, digital trends, and emerging opportunities within the paid social landscape.

Benefits

• Generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• Generous employee discount
• Access to exclusive sample sales
• Free executive coaching on-demand
• Opportunities to give back through the Tory Burch Foundation
• Paid volunteer days

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed