Paid Digital Account Manager

Face Foundrié•Eden Prairie, MN

About The Position

The Paid Digital Account Manager is the day-to-day partner between FACE FOUNDRIÉ franchisees, the local marketing team, and the internal paid media agency. The role owns franchisee relationships, communication, and follow-through so franchisees understand the performance of their advertising and feel confident investing. The manager serves as the go-to expert on Lofi, the performance dashboard, and helps local marketing teams use its data to make decisions. The position includes hosting monthly performance reviews, monitoring budgets, and ensuring franchisees receive clear, timely answers. FACE FOUNDRIÉ is an inclusive facial bar specializing in facials, lashes, brows, and skincare. The company describes itself as a cutting-edge skincare services brand focused on efficient, effective services in a modern, open-concept setting. It reports 90 locations open and continued nationwide expansion.

Requirements

2–4 years of experience in account management or account executive roles, ideally at a digital or performance marketing agency.
Working knowledge of paid media, including Google Ads, Meta, and local search.
Knowledge of core metrics such as CPC, CPL, CTR, and ROAS.
Ability to present data to non-marketers and explain its business implications.
Strong written and verbal communication skills, including clear and calm phone communication.
Highly organized, with the ability to manage multiple accounts and deadlines.
Experience tracking budgets and spend pacing.

Nice To Haves

Experience with franchise or multi-location brands.
Familiarity with reporting dashboards such as Looker Studio, Tableau, or similar.
Experience creating training content or running workshops.
Background in beauty, wellness, or service-based businesses.

Responsibilities

Serve as the primary point of contact for an assigned portfolio of franchisees regarding paid digital questions by phone, email, and video.
Respond to questions clearly and promptly, translating campaign performance into business terms.
Send regular updates about campaign launches, changes, promotions, and results.
Escalate issues to media buying and creative teams and follow up with franchisees to close the loop.
Prepare for and host monthly performance review calls with each franchisee.
Review spending, leads, bookings, cost per result, and trends versus prior months in Lofi.
Recommend next steps, such as budget shifts, offers, and seasonal pushes, and document action items.
Become the internal expert on Lofi and its metric calculations.
Help franchisees and local teams access, navigate, and interpret dashboard data.
Flag data issues and gather feedback to improve the dashboard.
Onboard new franchisees to the paid digital program and Lofi.
Train and inform local marketing teams on campaign strategy, best practices, and how paid media complements local efforts.
Build and maintain training materials such as how-to guides, FAQs, and recorded walkthroughs.
Track monthly budgets and pacing for each franchisee and flag over- or under-spending early.
Coordinate budget changes, approvals, and billing questions with franchisees and finance.
Maintain accurate records of budget commitments and changes.