Manager, Social & Paid Digital Marketing

Jostens•Minneapolis, MN

1d•Hybrid

About The Position

The Manager, Social & Paid Digital Marketing oversees paid media, paid search, organic social, and organic search campaigns. The role develops, executes, and optimizes campaigns across multiple platforms in alignment with broader marketing objectives. The position is hybrid, with onsite work at Jostens’ Minneapolis headquarters three days per week, and manages a Social Media Specialist and a Senior Social Media Specialist. The manager coordinates paid social strategy across platforms and marketing departments, applies audience targeting and segmentation, provides platform-specific insights for content creation, and partners with a media agency on budgets, audiences, and platform performance. For paid search, the manager develops strategies across Google Ads, Bing Ads, and other search engines, researches keywords and competitors, and adjusts bidding strategies to improve results. The role develops on-page and off-page SEO strategies, works with internal and external partners to implement SEO best practices, and monitors organic search performance. It also researches platform trends; collaborates with content, creative, and analytics teams; educates teams on paid media and social creative practices; and manages social listening and responses with support teams. Jostens describes its marketing team as using customer insights, data analysis, and testing to create relevant experiences and content across digital, social, email, and print touchpoints. The position offers a salary range of $78,000 to $90,000 with annual bonus eligibility.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
At least 5 years of experience in Brand Marketing, Social Marketing, or Digital Marketing, with demonstrated success developing strategies for recognized brands from a client or agency perspective.
Strong knowledge and experience managing, motivating, and building marketing teams, including direct and cross-functional partners.
Experience creating strategic paid media marketing plans that drive demand generation and customer acquisition programs.
Experience using integrated social marketing strategies and techniques for promotions, media campaigns, product launches, brand initiatives, and other marketing programs.
Ability to build strong relationships and work effectively and proactively across a large, complex cross-functional team.
Strong storytelling skills and ability to communicate complex strategic social concepts in streamlined, logical, well-designed decks.
Effective presentation skills.
Ability to independently manage multiple priorities in a fast-paced, deadline-driven environment.
Ability to foster collaboration, risk-taking, innovation, and creativity.

Nice To Haves

At least 2 years of experience with Google Ads.
At least 2 years of experience in SEO optimization.
Proficiency in GA4 or another web analytics platform.

Responsibilities

Coordinate paid social strategy across social platforms for all marketing departments.
Use targeting and segmentation strategies to reach the appropriate audiences.
Present insights and recommendations to guide platform-specific content creation and achieve campaign objectives.
Lead the media agency partnership on budget allocations, audiences, and platform performance for paid social.
Develop and execute paid search strategies across Google Ads, Bing Ads, and other search engines to drive qualified traffic and conversions.
Conduct keyword research and competitor analysis to identify paid search opportunities.
Monitor and adjust bidding strategies to improve performance.
Lead the media agency partnership on budget allocations, audiences, and platform performance for paid search.
Develop and execute on-page and off-page SEO strategies to improve rankings and drive organic traffic.
Collaborate with internal and external partners to implement SEO best practices across the website and other marketing materials.
Conduct keyword and competitive research to identify high-value keywords and search trends.
Monitor organic search performance and use data to identify optimization opportunities.
Research platform-specific trends to keep content fresh, relevant, and engaging and to support audience interaction and enterprise sales.
Collaborate with content, creative, and analytics teams to improve brand visibility, engagement, and conversions.
Educate teams on paid media and social media creative best practices.
Manage social listening and responses with support teams.
Manage a Social Media Specialist and a Senior Social Media Specialist.

Benefits

Competitive health, dental, and vision coverage.
Voluntary benefits, including home and car insurance and pet insurance.
Flexible spending account.
401(k) plan with immediate vesting.
Hybrid schedule with onsite work three days per week.
Accrued paid time off.
Company-paid holidays.
For Washington residents: 13 vacation days, 8 paid sick-leave days, 11 company-paid holidays, and family paid leave.
Tuition reimbursement after 6 months of service.
Annual bonus eligibility.