Performance Marketing Manager (Paid Social)

The Black Tux • Los Angeles, CA

3d • $105,000 - $120,000 • Hybrid

About The Position

The Black Tux is seeking an experienced Performance Marketing Manager with a Paid Social focus to join their Marketing team. This hybrid role, based in Los Angeles, CA, will be responsible for the day-to-day management, optimization, and growth of the company's paid social program. This is a hands-on position requiring direct work within advertising platforms to analyze performance, launch and optimize campaigns, and explore new strategies for efficient customer acquisition and revenue generation. The Performance Marketing Manager will collaborate with creative, brand, ecommerce, and analytics teams to align media performance with creative strategy and overall business objectives.

Requirements

• 4–6+ years of hands-on paid social experience, with retail or ecommerce experience required
• Deep hands-on experience managing Meta, TikTok and Pinterest ads, including personally managing and optimizing meaningful paid media budgets
• Sound understanding of prospecting, retargeting, and new customer acquisition
• Knowledge of ecommerce performance metrics including CAC, ROAS, MER, conversion rate, AOV, and LTV
• Deep analytical skills and the ability to quickly diagnose changes in performance
• Creative instincts and experience using performance data to inform creative strategy
• Experience with GA4 and ecommerce measurement and attribution
• Ability to work independently, move quickly, and prioritize effectively

Nice To Haves

• Broader performance marketing experience (e.g., Paid Search, Affiliate marketing)
• Background in apparel, fashion, weddings, occasion-based businesses, or omnichannel retail
• Experience scaling creator or UGC content through paid media
• Experience with incrementality testing or marketing mix modeling

Responsibilities

• Own the daily, hands-on management and optimization of paid social campaigns, primarily across Meta, TikTok and Pinterest
• Oversee the paid social agency knowledge transfer, including access and change-history review, naming and taxonomy cleanup, conversion-action auditing, feed ownership mapping, historical experiment review, and reporting continuity
• Build, launch and monitor campaigns across prospecting, retargeting, and customer acquisition while managing budgets, bidding strategies, audiences, and campaign structures
• Proactively monitor performance to identify opportunities, issues, and shifts in performance
• Continually optimize investment toward the audiences, campaigns, creative, and placements driving the strongest results
• Stay current on Meta, TikTok and Pinterest’s evolving advertising products, automation, AI-powered tools, and platform best practices
• Manage a structured testing roadmap across audiences, creative offers, landing pages, bidding strategies, and campaign structures
• Identify opportunities to expand and improve prospecting and new customer acquisition
• Balance short-term performance optimization with opportunities to identify new sources of scalable growth
• Partner closely with Brand and Creative on performance creative and creator and UGC operations, especially as they relate to paid
• Identify the messages, hooks, formats, products, offers, and concepts driving performance
• Develop creative briefs and testing recommendations based on performance data
• Help build our creator program, identify and manage creators, bring them into the TBT ecosystem (via Impact, ShopMy, LTK, etc.)
• Identify UGC content with the potential to scale through paid media
• Track usage rights, creator authorization and whitelisting, and TikTok Spark Ads
• Monitor key performance metrics including CAC, ROAS, MER, conversion rate, CPM, CTR, AOV, and new customer acquisition while analyzing performance using platform data alongside GA4

Benefits

• Competitive medical, dental, vision, and disability plans
• Option to participate in a 401(k) plan through Betterment
• Open paid time off
• Paid holidays + annual winter break
• Monthly cell phone reimbursement
• Monthly wellness stipend
• Work from home set up stipend
• 6 weeks paid parental leave; an additional 6-8 weeks disability leave for eligible birthing parents
• One Medical and Wellhub (Gympass) membership
• Employee engagement, cultural events, and trainings
• Discounts on garment rental and purchases for you, your partner, and friends & family
• Annual compensation review process

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed