Manager, Paid Social

WPP Media•New York, NY

1d•$60,000 - $140,000•Hybrid

About The Position

As a Manager, Paid Social, you will be responsible for the operational management of a client's paid social marketing initiatives. You will manage the less expert team members and focus increasingly on strategy development for the dedicated account(s).

Requirements

Operational management of paid social marketing initiatives.
Management of less expert team members.
Strategy development for dedicated account(s).
Understanding of client's product and marketing objectives/goals.
Ability to define campaign strategy and deliverable plans.
Collaboration with internal departments for integrated social campaigns.
Monitoring, tracking, and evaluating campaign performance analytics.
Delivery of monthly client reports.
Creative thinking and development of tools/tactics for efficiency.
Contribution to business reviews, corporate initiatives, automation projects, process changes, and new business efforts.
Creation of POVs, standard methodologies, and key process documentation.

Responsibilities

Develop forecasts and plans, using input from your Director and Account Director.
Understand the client’s product and their marketing objectives and goals to define a campaign strategy and deliverable plans.
Work closely with other internal departments to develop fully integrated social campaigns.
Monitor, track and evaluate campaign performance analytics, based on critical client metrics.
Deliver monthly client reports.
Think creatively and develop tools and creative tactics to improve efficiencies.
Actively contribute to business reviews, corporate initiatives, automation projects, process changes and rollouts as well as new business efforts.
Create, or assist in creating, POVs, standard methodologies, and key process documentation.