Paid Social Manager
Mason Interactive•New York, NY
•$85,000 - $95,000•Hybrid
About The Position
Mason Interactive is seeking a Paid Social Manager to own day-to-day campaign management and tactical execution. This role will drive performance through creative, data-driven strategies that deliver real results for our clients. The position is hybrid, allowing for up to 3 days per week in the Brooklyn, NY office.
Requirements
- Minimum 3 years of experience in a digital marketing/agency setting with paid social campaign management.
- Minimum 2 years of direct client account management/ownership experience.
- Proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager, plus working knowledge of pixel and conversion tracking setup.
- Strong analytical skills with the ability to evaluate marketing metrics and make data-driven decisions.
- Excellent organizational skills to manage multiple projects and teams effectively.
Nice To Haves
- Certifications such as Meta Blueprint, TikTok Academy, and Google Analytics.
- Experience with lead generation campaigns, ideally for education-sector clients.
- Experience supporting and training marketing team members.
- Proven track record of growing client accounts and achieving marketing objectives.
Responsibilities
- Manage daily paid social activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs.
- Translate media strategies into effective paid social campaigns, balancing performance goals with budget constraints through smart audience targeting, bidding, and optimization.
- Maintain deep knowledge of social platforms (Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit), stay current on features, ad formats, and policies, and drive innovation.
- Partner with creative teams to develop, test, and iterate on ad creative, using A/B testing and performance data to identify winning concepts and address creative fatigue.
- Partner with Client Services, Creative, Paid Search, and Analytics to integrate paid social into broader strategies, communicating needs clearly and responding promptly to requests.
- Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations.
- Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily.
Benefits
- Competitive salary with 401K matching.
- Comprehensive health, dental, and vision insurance.
- Unlimited PTO and paid holidays.
- Extensive training and development opportunities during tenure.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
