Marketing Analyst, Paid Social

Etsy•New York, NY

1d•$72,000 - $108,000•Hybrid

About The Position

We are looking for a Marketing Analyst to join Etsy’s Demand Generation team! In this entry-level role, you'll support the execution and optimization of mid and upper-funnel paid social campaigns, ensuring we show the right inventory to the right shoppers at the right time. You’ll learn how to navigate different types of creative, paid media platforms, and performance data to support campaign builds, QA, reporting, and ongoing optimization. This is a full-time, non-exempt position reporting to the Performance Media Manager, Paid Social & Display on the Performance Social & Display Marketing team.

Requirements

0–2 years of experience in performance marketing, digital marketing, analytics, or a related field; internships, co-ops, or project experience are welcome.
Basic familiarity with paid social and/or display platforms (e.g., Meta, TikTok, Pinterest, Reddit, or similar), whether from coursework, certifications, or hands-on experience.
Comfort working with data in tools like Excel/Google Sheets; exposure to SQL or a BI tool (e.g., Looker, Tableau) is a plus, but not required.
Strong quantitative skills and excitement about learning how to interpret performance data (e.g., ROAS, CPA/CAC, CTR, CVR, LTV).
A curious, problem-solving attitude!

Nice To Haves

exposure to SQL or a BI tool (e.g., Looker, Tableau) is a plus, but not required.

Responsibilities

Support campaign builds and QA
Assist with building, launching, and QA-ing campaigns across paid social platforms (for example: creative trafficking, catalog updates, audience implementation, and pixel/tag checks).
Help ensure ads follow Etsy’s naming conventions, UTM standards, and creative/spec guidelines before launch.
Help maintain and optimize product feeds
Support day-to-day management of large-scale campaigns
Flag creative or catalog issues (missing images, disapprovals, mismatched categories) and partner with more senior teammates and XFN partners on fixes.
Monitor pacing and performance
Check platform dashboards and internal trackers to monitor budget pacing, delivery, and key performance metrics.
Surface anomalies (performance spikes/drops, delivery issues, broken links, tracking problems) quickly and assist in root-causing and correcting them.
Contribute to optimizations
Research and propose bid and budget adjustments to help ensure campaigns hit efficiency and volume targets.
Assist in creating and updating audience structures, exclusions, and blocklists.
Support testing and experimentation
Help set up and track creative and audience tests.
Maintain test logs and help compile simple summaries of results for the broader team.
Assist with reporting and communication
Pull recurring performance exports from platforms and support creation of simple views or dashboards for weekly readouts.
Help compile slides or notes for internal updates, post-mortems, and leadership-facing report-outs.