Paid Media & Marketing Analyst

kreate • Sarasota, FL

2d • $70,000 - $80,000 • Onsite

About The Position

We’re growing our internal marketing team to support multiple brands, ecommerce businesses, and retail products. We’re looking for a hands-on Paid Media & Marketing Analyst who can manage advertising campaigns across major platforms, analyze performance data, and turn insights into practical recommendations. Success in this role means well-managed campaigns, trustworthy reporting, and clear recommendations that help us spend more effectively.

Requirements

• 3–5 years of experience in digital marketing, paid media, advertising, or a related field.
• Hands-on experience planning, launching, and managing digital advertising campaigns, particularly across Google Ads, Meta, and TikTok.
• Strong experience analyzing campaign performance, advertising spend, traffic, conversions, and other marketing data.
• Strong Excel or Google Sheets skills and comfort working with campaign and performance data.
• Highly organized, curious, and analytical, with the ability to communicate findings and recommendations clearly.
• Ability to translate campaign data into actionable recommendations and business insights.

Nice To Haves

• Previous experience working at a marketing or advertising firm is preferred.
• Experience with Power BI, retail media, ecommerce marketing, or AI-assisted analysis is a plus.

Responsibilities

• Set up, manage, and optimize paid advertising campaigns across Meta, Google, and TikTok, coordinating retail media campaigns where needed.
• Monitor campaign spending, targeting, and performance to ensure campaigns stay within approved budgets.
• Test different audiences, messaging, and creative assets in collaboration with the design team.
• Analyze advertising spend, traffic, conversions, and available sales data, including ecommerce and Home Depot-related marketing.
• Maintain clear dashboards and weekly reports that highlight what’s working, what needs improvement, and where we should invest.
• Review campaign links, tracking, and product availability to ensure everything is ready before launches.
• Partner with the data team to improve reporting accuracy and connect advertising performance with broader business results.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed