Paid Media Strategist

Regions Bank•Birmingham, AL

2d•$72,678 - $90,810•Onsite

About The Position

At Regions, the Marketing Digital Strategist creates and manages digital marketing strategies that drive brand awareness and customer acquisition with measurable results. This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay. This position will be producing media strategies across digital and traditional channels, including TV, Radio, Print, OOH, Search, Social, Display, Video, etc. This position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.

Requirements

Bachelor's degree in Marketing or related field
Three (3) years of experience in consumer advertising strategies, preferably in digital acquisition or traditional paid media
Ability to effectively communicate both technical and non-technical information internally and externally teams
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under moderate guidance
Ability to work under pressure and meet deadlines
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation

Nice To Haves

Experience executing out of home, print, radio, and television campaigns
Experience in the oversight and management of media campaigns across several channels
Advanced understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video
Experience in paid media acquisition/growth campaigns
Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized

Responsibilities

Gathers, synthesizes, and applies digital and traditional media insights to form strategies
Leads strategy development and delivery of digital and traditional marketing to various audiences across multiple channels; channels include content, display, search, social media, print, Out of Home, terrestrial and digital audio, and linear and digital video
Communicates media strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives
Ensures alignment of digital media and messaging across all channels
Develops success metrics, and tracks performance against goals and budget
Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate
Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs
Ensures paid media strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels
Provides guidance to junior strategists on occasion