Paid Media Strategist

OuterBox•Houston, TX

3d•Remote

About The Position

OuterBox is seeking a talented Paid Media Strategist for our Essentials 1 team to develop and execute search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads for their clients. This role is fully remote, based in the United States. The Paid Media Strategist will plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes. They will lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. The role involves measuring and reporting on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics, creating insightful, action-oriented monthly reports. Collaboration with the immediate team and cross-departmentally on marketing strategies aligned with client business goals is essential. The strategist will demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales. In-depth competitor and audience analysis, keyword research, and analysis of creative assets will inform campaign strategies. Meeting expectations for timelines, communication, results, and meaningful deliverables is crucial. Leading client calls with accessible presentations of complex data, facilitating productive strategy discussions, and maintaining regular communication are key responsibilities. Growing business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies is encouraged. Accountability for outlined client, team, and company targets for individual performance and portfolio of accounts is required. Staying informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes, and continuously enhancing knowledge and integrating innovative approaches and beta features into client strategies is expected. The role requires working flexibly in a dynamic environment, demonstrating creativity and adaptability. Implementing personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectives, and developing and executing A/B testing strategies to refine campaign elements are core functions. Managing and optimizing paid media budget allocation across channels and keywords, using a test-and-learn approach, and overseeing end-to-end implementation of paid media campaigns across multiple platforms are also key. Active participation in team meetings, sharing insights and contributing to the agency's collective knowledge base is expected. Other duties, as assigned. This is a remote work opportunity with limited travel obligations, which requires demonstrating a level of dedication and commitment to being self-driven and accountable.

Requirements

Minimum 2 years of paid search experience in Google Ads, Bing Ads
Experience at a digital marketing agency with client-facing experience
Experience in Google Shopping and Paid Social (LinkedIn and Meta ads)
Experience in Google Analytics and Looker Studio
Critical thinking, problem-solving, and troubleshooting skills
Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing
Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done
Customer service experience where you managed client relationships or had an influence on customer experience
Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
Consultative, analytical background through agency or client freelance contracts.
Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness
Must be located in the USA.
We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

OuterBox may use AI-assisted tools to support the hiring process. Human review is involved in all employment decisions.

Responsibilities

Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes.
Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.
Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics.
Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients.
Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients.
Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends.
Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization.
Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals.
Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to proactively address concerns.
Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies.
Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as related to company goals.
Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes.
Continuously enhance knowledge and integrate innovative approaches and beta features into client strategies.
Work flexibly in a dynamic environment, demonstrating creativity and adaptability.
Implement personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectives.
Develop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes.
Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance.
Oversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines.
Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base.
Other duties, as assigned.