Program Manager, Marketing - Paid Social

Staples Canada•Framingham, MA

22h

About The Position

Join Staples' Retail Marketing team to drive customer acquisition, engagement, and revenue growth through paid social marketing programs. The role works collaboratively with Creative, Analytics, MarTech, Technology, Merchandising, and external platform partners to deliver digital advertising strategies connecting customers with Staples products and services. The Program Manager, Marketing - Paid Social develops, executes, optimizes, and scales paid social programs to drive customer acquisition, conversion, revenue growth, and customer lifetime value. As Staples' paid social advertising subject matter expert, the role leads strategic initiatives across Meta and other digital marketing platforms, using data, testing, automation, and emerging advertising capabilities to improve campaign performance and marketing effectiveness. The position is suited to a performance marketing professional with analytical and project management skills who can influence stakeholders across business functions.

Requirements

Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
5+ years of experience in paid social, performance marketing, growth marketing, digital marketing, or a related discipline.
Hands-on experience managing and optimizing paid social campaigns, including ecommerce and lower-funnel advertising initiatives.
Experience with Meta Dynamic Product Advertising (DPA), audience targeting strategies, campaign automation, and conversion optimization.
Strong understanding of attribution, conversion tracking, measurement methodologies, and performance analytics.
Experience partnering with Analytics, MarTech, Technology, Measurement, or Data teams.
Proven success managing complex cross-functional projects.
Experience overseeing budgets, forecasting performance, pacing investments, and evaluating ROI.
Strong analytical skills and proficiency in Excel and reporting tools.
Experience using platforms such as Adobe Analytics, Google Analytics, Tableau, Power BI, Looker, or similar tools.
Deep understanding of paid social advertising and performance marketing principles.
Strong analytical and problem-solving skills and a data-driven mindset.
Ability to interpret complex data and translate findings into actionable business recommendations.
Ability to manage multiple projects, priorities, and stakeholders simultaneously.
Strong communication, presentation, and stakeholder management skills.
Curiosity and passion for emerging marketing technologies, automation, and innovation.
Strong business acumen and understanding of customer acquisition, conversion, and revenue drivers.
Ability to influence decisions through insights, collaboration, and strategic recommendations.

Nice To Haves

7+ years of experience managing large-scale paid social programs.
Experience with enterprise-level ecommerce marketing initiatives.
Deep expertise in Meta Dynamic Product Advertising and catalog-based campaigns.
Experience working directly with Meta and other major digital advertising platforms.
Knowledge of attribution modeling, incrementality testing, and advanced media measurement strategies.
Experience leveraging first-party customer data and audience activation tactics.
Familiarity with APIs, product feeds, marketing technology integrations, and automation tools.
Experience managing campaigns across additional channels such as Pinterest, TikTok, YouTube, Display, or other emerging digital platforms.
Master's degree in Marketing, Business Administration, Analytics, Data Science, or a related field.

Responsibilities

Own and optimize paid social marketing programs focused on customer acquisition, conversion, revenue growth, and marketing efficiency.
Manage Meta Dynamic Product Advertising (DPA) programs, including audience strategy, campaign structure, product feeds, creative formats, bidding strategies, and budget allocation.
Develop and execute testing plans across audiences, creative, placements, automation, campaign structures, and bidding approaches.
Partner with Meta to leverage new platform capabilities, beta opportunities, automation tools, and evolving best practices.
Collaborate with MarTech, Analytics, Measurement, and Technology teams to improve audience activation, campaign tracking, attribution, and conversion measurement.
Identify and implement opportunities to automate campaign management and improve operational efficiency.
Support improvements to product feeds, APIs, audience integrations, product catalogs, and technical capabilities supporting paid media initiatives.
Develop performance dashboards and monitor KPIs including revenue, conversion rates, customer acquisition, and incremental growth.
Analyze campaign and customer data to identify trends and optimization opportunities.
Present insights and recommendations to stakeholders and leadership teams.
Support strategic digital growth initiatives that improve customer engagement and business performance.