Paid Advertising Strategist, Leadgen

Power Digital

12d

About The Position

The Paid Advertising Strategist owns the execution, performance, and growth of campaigns across an assigned book of business, aligning paid advertising work with client business goals. The role works with account leadership to develop and evolve channel strategy within the broader media mix and may coordinate tactical work with Specialists. The Strategist manages campaign builds, reporting, optimization, client communication, keyword research, ad copy development, bidding, budget pacing, and routine campaign management. They provide ongoing insights and forward-looking recommendations, maintain testing roadmaps, manage experimentation, and identify performance risks and opportunities. The role also emphasizes accurate, timely campaign delivery, quality assurance, internal collaboration, clear client-facing communication, and use of AI technologies to improve business processes.

Requirements

2–3 years of digital marketing experience, including 1–2 years in an agency setting.
At least 2–3 years of hands-on experience with at least two paid advertising channels, such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or other applicable paid advertising networks.
Experience with campaign development and optimization, including bid optimization, keyword research, ad copy development, campaign strategy, and optimizations.
Proficiency with Google and Microsoft Office suites.
Proficiency with Google Analytics.
Strong understanding of full-funnel marketing.
Strong written and verbal communication skills.
Strong organizational and project management skills.
Self-motivation and a strong desire to succeed.
Excellent interpersonal skills.
Confidence with client-facing presentations and communication.
Strong work ethic and ability to learn quickly and independently.
Interest in a long-lasting relationship with a growing company.

Responsibilities

Own and execute performance marketing through paid social and native paid media platforms, including Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.
Build and produce campaigns from start to finish across channels, with redundancy and on-time delivery.
Lead campaign optimizations to improve performance against goals.
Manage client budgets, provide expert recommendations on budget changes, and maintain accurate budget pacing.
Conduct quality assurance to prevent errors that could negatively affect client revenue.
Proactively recommend channel strategies and surface opportunities and risks before clients request them.
Maintain client testing roadmaps, project manage follow-up actions, and sustain a regular cadence of experimentation.
Escalate performance risks early and distinguish normal fluctuations from account risks requiring intervention.
Communicate performance, strategy, recommendations, deliverables, and action items proactively with internal client teams; coordinate tactical needs with Specialists where applicable.
Provide weekly client progress recaps with performance insights and future recommendations.
Own performance reporting and communicate strategy and results to clients and stakeholders, using data to explain outcomes and identify clear next steps.
Apply marketing and business strategy, full-funnel marketing knowledge, and the Power Circuit and its current product processes to campaign work.
Use Power Digital's Nova ecosystem as it relates to the role.
Navigate roadblocks and adapt strategy to changes in the landscape to achieve desired results.
Employ AI technologies to enhance and optimize business processes.

Benefits

Base salary plus commission opportunities.
Medical, dental, and vision insurance, with up to 100% employer contribution toward the employee monthly premium.
401(k) plan with 4% employer contribution matching.
Unlimited time off available from day one.
Up to 4 hours per quarter of paid Volunteer Time Off for philanthropic activities.
Fully flexible work environment: remote, in-office, or hybrid.
One-time $100 USD work-from-home stipend added to the first paycheck.
Employee Assistance Program (EAP).
12 observed U.S. national holidays and 2 mental health recharge days per year.
Growth and leadership opportunities within a rapidly growing firm.
Ongoing employee development programs for personal and professional growth.
Quarterly awards with prize money and recognition for outstanding performance.
Opportunities to participate in company DEI initiatives.