Outside Sales - Electrical Testing

RESA Power • Elm Grove, WI

8d • $100,000 - $130,000

About The Position

The Outside Sales role serves as a technical commercial resource to customers, helping identify electrical reliability, safety, maintenance, and lifecycle needs while leveraging RESA Power’s capabilities in switchgear, circuit breakers, transformers, engineering, and power distribution equipment. The position focuses primarily on electrical testing and maintenance services and is responsible for growing business in an assigned territory, developing new customer relationships, expanding existing accounts, and supporting opportunities from initial development through project execution.

The role works with electrical contractors, EPCs, general contractors, engineering firms, end users, utilities, facility owners, and project owners across industrial, commercial, utility, data center, healthcare, manufacturing, and other mission-critical markets. It develops opportunities for acceptance testing, maintenance testing, commissioning, preventive maintenance, outage support, equipment services, engineering, upgrades, and lifecycle solutions. The salesperson collaborates with estimating, operations, field service, engineering, technical teams, RESA locations, vendors, and strategic partners to develop scopes, pricing, schedules, proposals, and customer solutions.

This is a full-time position based in Wisconsin, with travel up to 50%. The anticipated base salary range is $100,000–$130,000, plus uncapped commission. Final compensation depends on experience, skills, and overall fit. Physical demands include lifting up to 50 pounds daily, crawling, climbing, standing for long periods, and working in non-ideal conditions.

Requirements

• Bachelor’s degree in a related field preferred; at least five years of relevant electrical industry, technical sales, field service, or business development experience, or an equivalent combination of education and experience.
• Demonstrated understanding of electrical acceptance testing, maintenance testing, commissioning, and preventive maintenance services.
• Working knowledge of electrical power distribution systems and equipment, including switchgear, circuit breakers, transformers, protective relays, cables, and associated equipment.
• Familiarity with applicable electrical testing and safety standards, including ANSI/NETA ATS, ANSI/NETA MTS, NFPA 70B, NFPA 70E, NEC, and OSHA.
• Experience with low- and medium-voltage electrical distribution equipment.
• Ability to review one-line diagrams, equipment information, customer specifications, and maintenance requirements to identify service opportunities.
• Proven ability to prospect, develop new accounts, create opportunities, build customer relationships, prepare technical-commercial solutions, and close sales.
• Ability to build a territory and generate new business rather than relying solely on existing accounts or inbound opportunities.
• Ability to identify additional equipment, engineering, and service opportunities resulting from electrical testing and maintenance activities.
• Strong technical aptitude and ability to translate customer electrical requirements into practical service solutions.
• Strong communication, presentation, negotiation, and account-management skills.
• Ability to develop new accounts while expanding revenue within existing customers.
• Ability to collaborate effectively with field technicians, technical specialists, estimators, engineers, operations leaders, and other internal resources.

Nice To Haves

• Bachelor’s degree in a related field.
• High-voltage experience.
• Experience developing business with electrical contractors, EPCs, engineering firms, facility owners, and end users.
• Experience selling into industrial, commercial, utility, data center, healthcare, manufacturing, or other mission-critical markets.
• Proficiency with Microsoft Office Suite and experience utilizing CRM systems.

Responsibilities

• Grow the customer base and achieve or exceed monthly and annual sales goals within the assigned territory, primarily for electrical testing and maintenance services.
• Prospect for and develop new customers through outbound business development, project tracking, contractor relationships, referrals, industry networking, and targeted account development.
• Build RESA Power’s local electrical testing and services business by identifying new markets, customers, projects, and recurring service opportunities.
• Develop new business and expand existing relationships across industrial, commercial, utility, data center, healthcare, manufacturing, and other mission-critical facilities.
• Cultivate relationships with electrical contractors, EPCs, general contractors, engineering firms, end users, utilities, and project owners through customer visits, site walks, and account development.
• Identify acceptance testing, commissioning, startup, and new-construction opportunities early in the project lifecycle, and identify recurring maintenance testing, preventive maintenance, outage, and turnaround opportunities with facility owners and operators.
• Identify, develop, quote, and close opportunities for electrical testing and reliability services, including switchgear, circuit breaker, transformer, protective relay, cable, and grounding system testing; infrared inspections; commissioning and startup support; preventive maintenance; and outage and turnaround support.
• Understand customer maintenance cycles, outage schedules, equipment condition, and reliability requirements to develop recurring service opportunities and long-term account plans.
• Conduct customer site visits and job walks to understand electrical infrastructure, equipment, project requirements, outage constraints, and scope requirements for accurate, profitable proposals.
• Review customer specifications, one-line diagrams, equipment information, and maintenance requirements to help define testing and service scopes.
• Apply relevant industry standards and best practices, including ANSI/NETA ATS, ANSI/NETA MTS, NFPA 70B, NFPA 70E, NEC, and OSHA requirements when developing customer solutions.
• Collaborate with estimating, operations, field service, engineering, and technical teams to develop scopes of work, pricing, schedules, and customer solutions.
• Serve as the commercial point of contact throughout the sales process and ensure an effective transition from opportunity development through project execution.
• Identify and develop cross-sell opportunities beyond testing and maintenance, including breaker repair, rebuild, retrofit, and replacement; switchgear repair, modernization, and replacement; transformer testing, repair, maintenance, and replacement; engineering and power system studies; equipment upgrades; remanufactured and reconditioned equipment; and lifecycle solutions.
• Use testing results, equipment condition, customer maintenance programs, and lifecycle requirements to identify additional equipment, engineering, and service opportunities.
• Develop and execute a territory sales strategy with sales leadership and local business unit leaders.
• Build and maintain a healthy sales pipeline through prospecting, account planning, customer visits, referrals, project tracking, and targeted business development.
• Develop strategic account plans for key customers, identifying current opportunities, future projects, recurring maintenance needs, and potential cross-sell opportunities.
• Maintain accurate opportunity, activity, account, pipeline, and forecasting information in the company CRM.
• Develop relationships across RESA Power locations and business units to provide customers with broader technical capabilities and geographic coverage.
• Maintain strong relationships with vendors, internal technical resources, and strategic partners to deliver appropriate technical and commercial solutions.
• Participate in sales planning, budgeting, forecasting, customer events, industry associations, and trade shows.
• Negotiate commercial terms, pricing, and scope changes while maintaining appropriate margin discipline.
• Perform other duties as assigned.

Benefits

• Full benefits, including medical, dental, and vision coverage, company-paid life insurance, matching 401(k), and paid time off.
• Anniversary gifts.
• Uncapped commission.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed