Outside Sales Trainee (Appointment Setter) - Biltright Turf

The DG Company | Managing Turf Distributors and Biltright Turf•Nashville, TN
•$40,000 - $200,000•Onsite

About The Position

Biltright Turf is hiring an entry-level appointment setter to generate leads inside assigned Home Depot and Lowe's stores. The role involves approaching homeowners, learning about their yard projects, qualifying potential leads, and scheduling free in-home design consultations for field sales representatives. The appointment setter does not close sales; field sales representatives handle the design, pricing, and closing. The position is commission-only, with a 5% commission on each generated appointment that results in a sale. There is no hourly wage or base salary. Earnings depend on the number and quality of appointments set and how many ultimately sell. The employee will be assigned a territory of stores and plan in-store days around them. The schedule is flexible outside of required weekend availability, and the employee will drive between stores. Mileage is reimbursed, and the company provides $50 per month toward a phone. The position is presented as a path to a future Field Sales role for employees who demonstrate results.

Requirements

  • No prior sales experience is required; training is provided.
  • Self-motivated and able to work independently without needing frequent supervision.
  • Outgoing and comfortable approaching strangers and starting conversations throughout the day.
  • Reliable about attending assigned stores as scheduled and entering lead information accurately.
  • Coachable and competitive, with a desire to learn and improve results.
  • Available to work weekends.
  • Able to stand for a full shift in a retail setting.
  • Valid driver's license, an insured and reliable vehicle, and a smartphone or tablet.
  • Demonstrates a clients-first character.

Nice To Haves

  • Experience in retail, customer service, hospitality, event marketing, or sales.

Responsibilities

  • Set up and run Biltright Turf tables or displays at assigned Home Depot and Lowe's stores, usually near garden and flooring departments.
  • Proactively greet shoppers and start conversations about their yards and Biltright turf.
  • Qualify potential leads by confirming homeownership and learning about the project, yard size, timeline, and availability of decision makers.
  • Schedule free in-home design consultations with field sales representatives using the company calendar.
  • Enter lead information and notes accurately into the CRM on the same day.
  • Contact customers before appointments to confirm the time and that the relevant participants will be present.
  • Build relationships with store managers and department associates to encourage referrals.
  • Keep store displays stocked with brochures and samples and follow each store's vendor rules.
  • Track conversations, appointments set, appointments confirmed, and appointments sold.

Benefits

  • Mileage reimbursement
  • $50 per month for phone
  • 80 hours of paid time off
  • Paid holidays
  • Healthcare
  • Vision insurance
  • Dental insurance
  • 401(k)
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