Outside Sales Trainee (Appointment Setter) - Biltright Turf

The DG Company | Managing Turf Distributors and Biltright Turf•Long Beach, CA
•$40,000 - $200,000•Onsite

About The Position

Biltright Turf is hiring an entry-level appointment setter to generate leads inside assigned Home Depot and Lowe's stores. The trainee speaks with homeowners about their yards, qualifies their projects, and books free in-home design consultations for Biltright's field sales representatives. The appointment setter does not close sales; field sales professionals handle the in-home design, pricing, and closing. The trainee earns 5% of the total project when an appointment they generated results in a sale. This is a commission-only role with no hourly wage or base salary. Earnings depend on the number of appointments set and how many sell; the posting illustrates annual earnings of $88,000 to $176,000 based on specified appointment volumes and a 40% close rate. The role involves running in-store events and displays, proactively approaching shoppers, entering lead details and notes into the CRM, confirming appointments, building relationships with store managers and associates, maintaining brochures and samples, following store vendor rules, and tracking performance metrics. The employee is assigned a territory of Home Depot and Lowe's stores and drives between them. Weekend availability is required, particularly because store traffic peaks on weekends and during spring and summer. The schedule is otherwise flexible, and mileage is reimbursed. Biltright provides training on its product, conversation starters, and appointment booking. The role is presented as an entry point with a potential path into Field Sales for employees who demonstrate results.

Requirements

  • No prior sales experience is required; the company provides training.
  • Self-motivated, energetic, consistent, and able to work without constant supervision.
  • Comfortable approaching strangers and starting conversations throughout the day.
  • Reliable, including arriving at assigned stores as scheduled and entering leads accurately.
  • Coachable and competitive, with an interest in learning and improving results.
  • Available to work weekends.
  • Able to stand for a full shift in a retail setting.
  • Valid driver's license, an insured and reliable vehicle, and a smartphone or tablet.
  • Demonstrates a clients-first character.

Nice To Haves

  • Experience in retail, customer service, hospitality, event marketing, or sales.

Responsibilities

  • Set up and run Biltright tables or displays at assigned Home Depot and Lowe's stores, usually near garden and flooring departments.
  • Proactively greet shoppers, start conversations about their yards, and introduce Biltright turf.
  • Qualify leads by confirming homeownership and learning about the project, yard size, timeline, and decision-maker availability.
  • Book free in-home design consultations with field sales representatives using the company calendar.
  • Enter accurate customer names, phone numbers, addresses, and notes into the CRM on the same day.
  • Contact customers before appointments to confirm the time and that everyone will be home.
  • Build relationships with store managers and department associates to encourage referrals.
  • Keep store displays supplied with brochures and samples and follow each store's vendor rules.
  • Track conversations, appointments set, appointments confirmed, and appointments sold.

Benefits

  • Mileage reimbursement.
  • $50 per month for phone expenses.
  • 80 hours of PTO.
  • Paid holidays.
  • Healthcare.
  • Vision insurance.
  • Dental insurance.
  • 401(k).
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