Certified Labs: Outside Sales Representative- Paso Robles, CA

Solenis•United States of America, California (Remote), CA
•$70,000 - $100,000•Onsite

About The Position

Certified Labs, a Solenis company, is seeking a high-energy, disciplined Outside Sales Representative to own a territory in Paso Robles, California, and drive lubrication excellence for industrial plants, fleets, and Certified Laboratories partners. This field-based hunter-farmer role involves serving as a trusted lubrication advisor, using hands-on demonstrations, technical expertise, and established selling systems to win new business, strengthen existing relationships, and deliver measurable reliability improvements. The position requires daily travel within the assigned territory. The representative is expected to make at least 15 in-person sales calls per day, present a 40-pound demonstration bag, follow the Sales Bag Progression, generate orders, grow active accounts, and document customer value. The role offers coaching, training, professional development, and advancement opportunities. First-year compensation includes a guaranteed $50,000 base salary plus commissions, with total first-year compensation stated as varying between $70,000 and $100,000 based on performance. After the first year, compensation transitions to a full-commission structure with no commission cap.

Requirements

  • Valid driver's license.
  • Reliable transportation.
  • Ability to travel daily within the assigned territory and spend a significant portion of the workday driving between locations.
  • Ability to carry a 40-pound demonstration bag daily.
  • Self-starter with a history of exceeding sales targets.
  • Outstanding presentation and relationship skills.

Responsibilities

  • Make 15 or more high-impact, in-person sales calls daily using the “Gears of Selling” process.
  • Carry and present a 40-pound sales demonstration bag with live samples, contamination tools, filtration cutaways, and visual aids on every call.
  • Follow the structured Sales Bag Progression to uncover customer needs, demonstrate value, recommend solutions, and close business.
  • Write 40 or more orders per month, emphasizing products such as grease, gear oils, hydraulic and transmission fluids, engine oils, Tier 4 diesel fuel programs, cleaners, degreasers, and aerosols.
  • Build and maintain at least 200 active accounts, each purchasing 10 or more SKUs.
  • Collaborate with Corporate, Regional, and Key Account teams on joint calls, program rollouts, and contract execution.
  • Deliver annual Value Advantage reports quantifying customer cost savings, uptime gains, and return on investment.
  • Plan each Friday afternoon and maintain real-time records in Salesforce.
  • Acquire new accounts, grow existing accounts, build consultative relationships with maintenance, engineering, and purchasing teams, and document customer success to drive margin and account growth.

Benefits

  • Comprehensive health, dental, and vision benefits.
  • 401(k) plan.
  • Expense allowances, including fuel, sample, and novelty reimbursement.
  • One-on-one coaching and leadership development from experienced mentors.
  • Access to the Certified Training Academy for skill building and long-term career growth.
  • Supportive, collaborative team culture that celebrates success and encourages innovation.
  • Professional growth and development opportunities.
  • Uncapped commissions and unlimited earning potential under the full-commission structure after the first year.
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