Certified Labs: Outside Sales Representative- Minneapolis, MN

Solenis•United States of America, Minnesota (Remote), MN
•$70,000 - $100,000•Onsite

About The Position

Certified Labs, a Solenis company, is seeking a high-energy, disciplined Outside Sales Representative to own the Minneapolis territory and promote lubrication solutions to industrial plants, fleets, and Certified Laboratories partners. This field-based hunter-farmer sales role involves serving as a trusted lubrication advisor, using demonstrations, technical expertise, and structured selling methods to win new business, grow existing relationships, and deliver measurable reliability improvements. The representative is expected to make at least 15 in-person sales calls daily, present a 40-pound demonstration bag, generate orders, and build a substantial active customer base. The role includes collaborating with corporate, regional, and key account teams; preparing customer value reports; planning weekly; and maintaining Salesforce records. Daily travel within the territory is required. First-year compensation includes a guaranteed $50,000 base salary plus commissions, with stated total first-year compensation of $70,000–$100,000 based on performance. After the first year, compensation transitions to a full commission structure with uncapped earning potential. The posting also notes that more than half of sales associates earn $100,000 or more annually.

Requirements

  • Valid driver's license.
  • Reliable transportation.
  • Ability to travel daily within the assigned territory and spend a significant portion of the workday driving between locations.
  • Ability to carry a 40-pound demonstration bag daily.
  • Self-starter with a history of exceeding sales targets.
  • Outstanding presentation and relationship skills.

Responsibilities

  • Make 15 or more high-impact, in-person sales calls each day using the “Gears of Selling” process.
  • Carry and present a 40-pound sales demonstration bag with samples, contamination tools, filtration cutaways, and visual aids during customer calls.
  • Use the Sales Bag Progression to identify customer needs, demonstrate value, recommend solutions, and close sales.
  • Write 40 or more orders per month, emphasizing products such as grease, gear oils, hydraulic and transmission fluids, engine oils, Tier 4 diesel fuel programs, cleaners, degreasers, and aerosols.
  • Build and maintain at least 200 active accounts, each purchasing 10 or more SKUs.
  • Collaborate with corporate, regional, and key account teams on joint calls, program rollouts, and contract execution.
  • Deliver annual Value Advantage reports documenting customer cost savings, uptime gains, and return on investment.
  • Conduct weekly Friday afternoon planning and maintain current Salesforce records.
  • Acquire new accounts and grow existing accounts through consultative customer relationships and documented customer outcomes.

Benefits

  • Comprehensive health, dental, and vision benefits.
  • 401(k) plan.
  • Fuel, sample, and novelty expense allowances or reimbursements.
  • One-on-one coaching and leadership development.
  • Access to the Certified Training Academy for skill building and career growth.
  • Supportive, collaborative team culture.
  • Professional growth and development opportunities.
  • Guaranteed first-year base salary of $50,000 plus commissions.
  • Uncapped commission earning potential after the first year.
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