Outside Sales Representative - Industrial

Cogent Talent Solutions • Peoria, IL

1d

About The Position

Our client is seeking a driven, consultative B2B salesperson to open doors, build a qualified pipeline, win new industrial business, and grow strategic customer relationships. This is an active sales role focused on disciplined prospecting, solution selling, and strategic account development. The representative helps customers improve reliability, reduce downtime, solve maintenance challenges, and make better industrial-fluid decisions.

The role targets industrial, manufacturing, fleet, municipal, construction, metalworking, and other qualified B2B prospects. It combines field-based customer development with CRM management, proposal and pricing support, and coordination with internal technical and operational resources. The representative works independently in the field while collaborating with leadership, operations, inside sales, and technical teams.

Requirements

• At least 5 years of successful B2B sales, business development, or strategic account experience is preferred.
• Demonstrated ability to prospect, create opportunities, and move business from a cold or dormant relationship to a signed customer.
• Consultative selling skills, including asking strong questions, diagnosing needs, communicating value, and earning credibility with operational and executive stakeholders.
• Strong follow-through, organization, time management, and personal accountability.
• Comfort with CRM systems and disciplined CRM use.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Ability to work independently in the field while collaborating with leadership, operations, inside sales, and technical resources.
• Valid driver’s license and ability to travel regularly to customer and prospect locations.

Nice To Haves

• Industrial, manufacturing, MRO, distribution, lubricants, chemicals, or technical sales experience.
• HubSpot experience.
• Bachelor’s degree in business, Sales, Marketing, or a related field; equivalent relevant experience is also accepted.

Responsibilities

• Research and target qualified B2B prospects across industrial, manufacturing, fleet, municipal, construction, metalworking, and related sectors.
• Create conversations with maintenance, operations, purchasing, plant leadership, and executive decision makers.
• Build and manage a qualified pipeline from first contact through discovery, proposal, follow-up, negotiation, and close.
• Use phone, email, LinkedIn, referrals, networking, field visits, and industry events to create sales opportunities.
• Develop trusted-advisor relationships with key customer stakeholders and decision makers.
• Identify cross-sell, upsell, reactivation, and multi-location growth opportunities within existing accounts.
• Conduct structured account reviews and proactively identify customer risks, needs, and expansion opportunities.
• Coordinate technical support, product trials, conversions, inventory programs, and custom solutions with internal resources.
• Protect customer retention, margin, service quality, and long-term relationship value.
• Lead discovery conversations about equipment reliability, downtime, maintenance costs, application challenges, inventory, and total cost of ownership.
• Translate the company’s technical expertise, responsiveness, local support, custom blending, and industrial-fluid capabilities into measurable customer value.
• Bring in internal technical expertise when appropriate and coordinate resources to advance opportunities.
• Maintain accurate contacts, notes, opportunities, next steps, and pipeline stages in HubSpot.
• Follow up consistently on quotes, proposals, trials, and customer commitments.
• Prepare professional proposals and support pricing, contract, and margin discussions with leadership.
• Provide weekly pipeline and activity visibility and participate in sales and KPI reviews.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed