Optum Media Strategy Lead - Remote
About The Position
The Optum Media Strategy Lead advances cross-Optum media priorities and strengthens the strategy, operations, and ways of working that support the internal paid media organization. The role works across Optum Insight, Optum Rx, and Optum Health to lead initiatives spanning lines of business, channels, and stakeholders, promoting consistency, coordination, and effectiveness across the media organization. The position also provides focused strategic and operational support for line-of-business priorities, partnering with Digital Strategists to address emerging needs, advance high-priority initiatives, and create capacity for media planning and new opportunities. Success requires broad paid media expertise, adaptability, sound decision-making, cross-functional leadership, and the ability to identify where centralized leadership can have the greatest impact. The role is remote within the United States.
Requirements
- At least 7 years of experience in media, digital marketing, marketing operations, or related roles.
- Experience developing media strategies and leading complex or cross-functional media initiatives.
- Experience working within a large, matrixed organization and driving work across teams without direct authority.
- Experience with budget tracking, invoicing, financial reconciliation, or related media operations.
- Proficiency with Excel, PowerPoint, and project or workflow management tools.
- Solid understanding of paid media strategy, planning, activation, and measurement across digital channels.
- Ability to move between strategic planning and operational execution based on team and business needs.
- Project and operational management skills, including demonstrated experience developing and improving processes.
Nice To Haves
- Experience in healthcare, financial services, and B2B marketing.
- Experience supporting an in-house media organization.
- Experience working with agency, finance, procurement, and media technology partners.
- Familiarity with Workfront, Sprinklr, Adobe Analytics, DOMO, and Looker Studio.
- Strong communication, collaboration, and executive presentation skills.
- Strong organizational skills and attention to detail, with the ability to manage multiple competing priorities.
Responsibilities
- Partner across the media strategy team to provide strategic capacity and take ownership of larger initiatives, cross-channel efforts, and priority work, enabling Digital Strategists to focus on new initiatives, media planning, and evolving business needs.
- Lead strategic media initiatives from planning through activation, working across channels and stakeholders to translate business objectives into coordinated media approaches and actionable plans.
- Drive cross-functional planning and coordination across media strategy, activation, measurement, business partners, agencies, and other stakeholders, ensuring clear priorities, ownership, and follow-through.
- Establish and continuously improve team processes, workflows, operating rhythms, and documentation to support effective and consistent operations.
- Oversee media financial operations, including budget tracking, invoicing, reconciliation, and financial recordkeeping, while maintaining visibility into planned and actual media investment.
- Support broader media priorities through planning, communications, and coordination, and proactively identify risks, dependencies, and opportunities to improve organizational operations.
Benefits
- Comprehensive benefits package, subject to eligibility requirements.
- Incentive and recognition programs.
- Equity stock purchase.
- 401(k) contribution, subject to eligibility requirements.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
