Client Strategy Senior Lead - Media

PMG•Chicago, IL

About The Position

PMG is hiring a Senior Lead for its Client Strategy team to shape and lead full-funnel media strategies that help brands grow and connect with their audiences. The role partners with clients, media leads, analytics teams, creative collaborators, and external partners to develop integrated plans, manage client relationships, evaluate performance, and provide actionable recommendations. It also contributes to internal processes, team planning, and agency initiatives. The position calls for strategic thinking, strong communication, adaptability, and a customer-focused approach in a fast-paced environment.

Requirements

At least 5 years of experience in Client Strategy.
Bachelor’s degree or equivalent work experience.
Deep knowledge of media planning, measurement frameworks, and brand performance.
Ability to lead client workstreams and connect media, creative, and analytics into cohesive campaigns.
Ability to confidently present strategic narratives and performance insights to clients.
Ability to collaborate with internal teams to align campaign goals, timelines, and success metrics.
Proactive, strategic, and detail-oriented approach, balancing big-picture thinking with day-to-day execution.
Curiosity and adaptability, with a continual-learning mindset and a focus on client success.
People-focused leadership that fosters collaboration, innovation, professional growth, and strong relationships.

Responsibilities

Partner with clients and team members to design and lead strategic, full-funnel media plans tailored to client brand visions, using historical insights and planning tools.
Oversee budgets and forecasts, optimize ad spend against client KPIs, and identify growth opportunities.
Lead client communications, build trust, clarify business needs, provide consistent updates, and proactively identify opportunities for growth.
Collaborate with client strategy leadership and media teams to develop, update, and present strategic media plans and insights.
Serve as a liaison among clients, internal teams, and external partners to facilitate collaboration and align strategies across channels.
Coordinate budget and forecast operations with media teams, maintaining flexibility for optimization and alignment with client goals.
Organize projects by developing schedules, managing go-to-market operations, and prioritizing work across team projects.
Resolve challenges quickly and support responsiveness and continuous improvement.
Work with media and analytics teams to develop reports and dashboards with insights, data, and actionable recommendations.
Monitor omni-channel campaign performance, recommend budget adjustments, track results, and troubleshoot issues.
Prepare and present comprehensive, clear client reports across media channels.
Coordinate tests, report results, and guide incremental improvements across channels.
Maintain effective and timely communication while working in a fast-paced environment with shifting priorities.
Stay current on industry trends, emerging platforms, and technological advancements to provide innovative recommendations.
Analyze industry landscapes, target audiences, competitors, and unique selling points to develop a deep understanding of client businesses.
Lead client workstreams and strategy development, integrating media, creative, and analytics.
Present strategic narratives and performance insights to clients using data and competitive context.
Brief and align internal teams on campaign goals, timelines, and success metrics.
Mentor junior teammates and foster collaboration and shared learning.

Benefits

Annual performance-based bonus program.
Learning and development programs, mentorship opportunities, and career advancement support.
Generous time off.
Paid parental leave.
Retirement benefits, including employer contributions or matching where applicable.
Fertility and family-building benefits for eligible employees and their spouses or partners.
Medical, dental, and vision coverage.
Optional pet insurance.
Company-funded Lifestyle Spending Account for eligible health and well-being expenses.
Commuter benefits where available.
Eight paid hours each year for volunteering.
Enterprise AI tools and ongoing training.