Client Strategy Senior Lead - Media

PMG•Chicago, TX

About The Position

PMG is hiring a Senior Lead for its Client Strategy team. The role partners with clients, media leads, analytics teams, creative collaborators, and external partners to develop and deliver full-funnel media strategies tailored to client business goals. The Senior Lead builds strong client relationships, leads strategic planning and communications, oversees budgets and forecasts, monitors campaign performance, and provides data-informed recommendations across channels. The position also contributes to project operations, internal processes, team planning, and agency standards, while mentoring junior teammates and encouraging collaboration and continuous improvement.

Requirements

At least 5 years of experience in Client Strategy.
Bachelor’s degree or equivalent work experience.
Deep knowledge of media planning, measurement frameworks, and brand performance.
Ability to lead client workstreams and strategy development and connect media, creative, and analytics into results-driven campaigns.
Ability to present strategic narratives and performance insights to clients, supported by data and an understanding of the competitive landscape.
Ability to coordinate internal teams around campaign goals, timelines, and success metrics.
Proactive, strategic, and detail-oriented approach, balancing big-picture thinking with day-to-day execution.
Curiosity and adaptability, with a commitment to continued learning and client success.
People-focused leadership that fosters collaboration, innovation, professional growth, and strong relationships.

Responsibilities

Partner with clients and team members to design and lead strategic, full-funnel media plans informed by historical insights and planning tools.
Oversee budget management and forecasts, optimize advertising spend against client KPIs, and identify growth opportunities.
Lead client communications, provide clear updates, understand business needs, and proactively identify opportunities for growth.
Collaborate with client strategy leadership and media teams to develop, update, and present strategic media plans and insights.
Serve as a liaison among clients, internal teams, and external partners to facilitate collaboration and align strategies across channels.
Coordinate with media teams to manage budgets and forecasts, maintain flexibility for optimization, and align media spend with client goals.
Develop project schedules, manage go-to-market operations, and prioritize team projects.
Address and resolve challenges while supporting responsiveness and continuous improvement.
Work with media and analytics teams to build reports and dashboards with insights, data, and actionable recommendations.
Monitor omni-channel campaign performance, recommend budgets, track results, and troubleshoot issues.
Prepare and present comprehensive cross-channel client reports with clear data and actionable insights.
Coordinate tests, report results, and guide incremental improvements across channels.
Communicate effectively and promptly with team members while working amid shifting priorities.
Stay current on industry trends, emerging platforms, and technological advancements to develop innovative recommendations for clients.
Analyze client industries, target audiences, competitors, and unique selling points to develop a deep understanding of each client’s business.
Lead client workstreams and strategy development, connecting media, creative, and analytics into cohesive campaigns.
Present strategic narratives and performance insights to clients using data and competitive context.
Brief and align internal teams on campaign goals, timelines, and success metrics.
Mentor junior teammates and foster collaboration and shared learning.

Benefits

Annual performance-based bonus program.
Learning and development programs, mentorship opportunities, and career advancement support.
Generous time off.
Paid parental leave.
Retirement benefits, including employer contributions or matching where applicable.
Fertility and family-building benefits for eligible employees and their spouses or partners.
Medical, dental, and vision coverage.
Optional pet insurance.
Company-funded Lifestyle Spending Account for eligible health and well-being expenses.
Commuter benefits where available.
Eight paid volunteer hours each year.
Enterprise AI tools and ongoing training in effective, creative, and responsible AI use. Benefits and compensation may vary by location and eligibility and are subject to applicable plan terms.