Online New Home Specialist

Mattamy Homes•Charlotte, NC

9d•Onsite

About The Position

The Online New Home Specialist engages prospective homebuyers who contact Mattamy Homes through online channels and helps advance them through the sales process. The role focuses on prompt lead response, prospect engagement, appointment setting and follow-up, and conversion of online-generated leads into sales opportunities. The specialist communicates with prospects by phone, text, email, and live chat; presents communities and homes; qualifies customers and matches them to appropriate products; and schedules appointments with New Home Counselors. The position also manages VIP customer lists and related updates and events, works with sales and marketing leaders, and supports sales teams through community knowledge, prospect traffic efforts, and sales office coverage. The specialist uses call-tracking and CRM systems to manage customer interactions, meet reporting deadlines, and track lead activity and conversion. The role operates in a professional sales office environment, which may be at a model home, sales office, or sales center, and includes travel among division sales locations and communities.

Requirements

At least 2 years of previous sales, marketing, or public relations experience in a service-oriented role.
Valid and active driver's license and ability to drive to sales offices, sales centers, model homes, and the division office.
Active real estate license.
CRM proficiency.
Proficiency in Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
Excellent interpersonal, written, and verbal communication skills, with a demonstrated customer-focused orientation.
Demonstrated ability to meet sales goals or a business plan.
Strong organizational, time-management, and planning skills.
Ability to manage time well with minimal supervision.
Self-motivation and ability to work effectively both independently and in a team.
Ability to work within a team in a fast-paced, changing environment.

Nice To Haves

Experience in the construction or homebuilding industry.
Strong computer skills and experience with social media platforms and one or more CRM systems.

Responsibilities

Meet or exceed goals for lead response, prospect engagement, appointment setting, appointment kept rate, and conversion of online-generated leads.
Manage client VIP lists, including adding customers, sharing community-opening updates, coordinating RSVPs and appointments, and attending and supporting VIP events.
Attend sales meetings, work regularly in a division Sales Center, and travel to other onsite communities to build relationships with sales staff and stay informed about products and competitors.
Provide sales office coverage as needed.
Communicate regularly with sales leaders and the marketing team about division sales goals and upcoming projects.
Participate in prospect traffic-driving efforts with sales teams.
Engage and follow up with prospective customers by phone, text, and email; deliver sales presentations; communicate community amenities and home features; qualify prospects; match them to appropriate products; and secure appointments with New Home Counselors.
Use the call-tracking system to communicate with potential buyers by voice and text, understand call flows, and maintain answer rates.
Follow up to help customers keep scheduled sales center appointments and ensure a seamless handoff to the New Home Counselor.
Use CRM software to manage and track prospect communications and activities, plan lead interactions, meet reporting deadlines, and produce reports on lead activity and sales conversion.
Record, review, and send relevant video emails to prospects.
Communicate with leads through the live chat platform to answer questions about communities, products, and pricing.
Use available sales and marketing resources to help achieve sales goals for assigned communities.
Advance prospects through the sales process by asking discovery and commitment questions, overcoming objections, communicating Mattamy's brand and value proposition, and highlighting home and community features, benefits, quality, design, construction, and service.
Perform other related duties as assigned.