Online New Home Specialist

Mattamy Homes•Charlotte, NC

8d•Onsite

About The Position

The Online New Home Specialist engages and follows up with prospective homebuyers through phone, text, email, and live chat. The role qualifies prospects, matches them with appropriate homes and communities, delivers sales presentations, and secures appointments with New Home Counselors to support home sales and closings. The specialist is accountable for performance goals covering lead response, prospect engagement, appointment setting and attendance, and sales conversion from online leads. The position manages VIP customer lists and communications, coordinates community-opening updates and events, and works closely with sales leaders, sales teams, and marketing. It requires working regularly at division sales centers and traveling to other onsite communities to maintain product and market knowledge, build relationships, and provide sales office coverage as needed. The role uses call-tracking systems, CRM software, Microsoft Office, video email, and live chat tools to manage prospect interactions, track activity, meet reporting deadlines, and advance customers through the sales process. The position is based in Charlotte, North Carolina, and operates in a professional sales office environment that may be located at a model home, sales office, or sales center. It is full-time, permanent, and onsite—not remote. Mattamy Homes describes its mission as providing the best homeowner experience and lists teamwork, commitment, community, and sustainability as its core values.

Requirements

At least 2 years of previous sales, marketing, or public relations experience in a service-oriented role.
Valid and active driver’s license and ability to drive to sales offices and centers, model homes, and the division office.
Active real estate license.
CRM proficiency.
Proficiency in Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
Excellent interpersonal, written, and verbal communication skills, with a demonstrated customer-focused orientation.
Demonstrated ability to meet sales goals or a business plan.
Strong organizational, time-management, and planning skills.
Ability to manage time well with minimal supervision.
Self-motivation and ability to work well both on a team and independently.
Ability to work within a team in a fast-paced, changing environment.

Nice To Haves

Experience in the construction or homebuilding industry is preferred.
Strong computer savviness and experience with social media platforms and one or more CRM systems are a plus.

Responsibilities

Meet or exceed performance goals for lead response, prospect engagement, appointment setting, appointment kept rate, and conversion of online sales-generated leads.
Manage client VIP lists, provide community-opening updates, coordinate RSVPs and appointments, and attend and support VIP events.
Attend sales meetings, work regularly in division sales centers, travel to other onsite communities, build relationships with sales staff, stay knowledgeable about products and competitors, and provide sales office coverage as needed.
Communicate regularly with sales leaders and the marketing team to understand division sales goals and upcoming projects.
Participate in prospect-traffic-driving efforts with sales teams.
Engage and follow up with prospective customers by phone, text, and email; deliver sales presentations; communicate community amenities and home features; qualify and match prospects to products; and secure appointments with New Home Counselors.
Use the call-tracking system to communicate with potential buyers by voice and text, understand call flows, and maintain answer rates.
Follow up to ensure customers keep scheduled sales center appointments and receive a seamless handoff to the New Home Counselor.
Use CRM software to manage and track prospect communications and activities, plan lead interactions, meet reporting deadlines, and produce reports on lead activity and sales conversion.
Record, review, and send relevant video emails to prospects.
Communicate with leads through a live chat platform to answer questions about communities, products, and pricing.
Use available sales and marketing resources to help achieve sales goals for assigned communities.
Advance prospective customers through the sales process by asking discovery and commitment questions, overcoming objections, communicating Mattamy’s brand and value proposition, and highlighting home and community features, benefits, quality, design, construction, and service.
Perform other related duties as assigned.