On Premise Trade Manager/Route Sales Rep

Coastal Beverage Company•Farmville, NC

1d•Onsite

About The Position

This is a field-based role within the Coastal Beverage Company (CBC) that involves managing sales goals, KPIs, and business growth for an assigned market. The position includes both direct sales responsibilities and supervisory duties over a team of OP Trade Specialists. The role requires regular travel to customer accounts to build relationships, conduct business reviews, and ensure compliance with ABC regulations and company policies.

Requirements

Possess and display Coastal Beverage Company’s Core Values at all times: Craft it, Own it, Protect it, Celebrate it.
Associate’s degree (A.A.) from a two-year college or technical school plus 1-3 years of related experience; or equivalent combination of education and experience.
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedures manuals.
Ability to write routine reports and correspondence.
Ability to speak effectively before groups of customers or employees of the organization.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume; apply concepts of basic algebra and geometry.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists; interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Computer skills requiring knowledge of word processing software, e-mail software, spreadsheet software, and Internet.
Ability to maintain regular and punctual attendance in the market or in the office.
Ability to obtain and maintain an active beer and wine sales license.
Ability to drive, valid driver’s license, and a driving record compliant with company standards.

Responsibilities

Manage sales goals and KPI achievement for assigned market; monitor forecasts and variances to goals and initiate action to ensure success.
Build CBC business and market share through sales calls, product placement, features, and promotions.
Responsible for recruitment, selection, training, management, and development of OP Trade Specialist. Ensure compliance with policies, procedures, SOPs, and laws.
Call on assigned accounts based on scheduled frequency. Develop relationships with retailers and resolve customer concerns.
Conduct business reviews with top accounts.
Represent CBC at special events and community programs.
Conduct supplier work-withs and crew drives.
Manage new customer relationships and secure CBC product placement in account.
Keep all assigned accounts current with the CBC preferred e-commerce platform.
Ensure compliance with all ABC regulations.
Provide sales reports, trends, or customer information as requested. Recommend improvements, changes, or best practices.
Participate in sales meetings and training.
This is a field-based role requiring consistent presence in customer accounts throughout the day during designated standard business hours to work alongside direct reports to provide real-time coaching, identify growth opportunities, to model best practices, and to ensure customer satisfaction.
All other duties and responsibilities as assigned.