On Premise Trade Manager/Route Sales Rep

Coastal Beverage Company•Farmville, NC

1d•Onsite

About The Position

This is a field-based leadership role responsible for managing sales goals, KPI achievement, and market development for an assigned territory. The role involves managing direct reports, building relationships with retailers, ensuring product placement, and maintaining compliance with company policies and legal regulations. The position requires consistent presence in customer accounts to coach staff, identify growth opportunities, and ensure high levels of customer satisfaction.

Requirements

Display Coastal Beverage Company’s Core Values (Craft it, Own it, Protect it, Celebrate it) at all times.
Associate’s degree (A.A.) from a two-year college or technical school plus 1-3 years of related experience, or equivalent combination of education and experience.
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedures manuals.
Ability to write routine reports and correspondence.
Ability to speak effectively before groups of customers or employees.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume, and apply concepts of basic algebra and geometry.
Ability to solve practical problems and deal with a variety of concrete variables.
Proficient computer skills including word processing, e-mail, spreadsheets, and internet usage.
Ability to maintain regular and punctual attendance.
Ability to obtain and maintain an active beer and wine sales license.
Possess a valid driver’s license and a driving record compliant with company standards.

Responsibilities

Manage sales goals and KPI achievement for assigned market; monitor forecasts and variances to goals and initiate action to ensure success.
Build CBC business and market share through sales calls, product placement, features, and promotions.
Responsible for recruitment, selection, training, management, and development of OP Trade Specialist. Ensure compliance with policies, procedures, SOPs, and laws.
Call on assigned accounts based on scheduled frequency. Develop relationships with retailers and resolve customer concerns.
Conduct business reviews with top accounts.
Represent CBC at special events and community programs.
Conduct supplier work-withs and crew drives.
Manage new customer relationships and secure CBC product placement in account.
Keep all assigned accounts current with the CBC preferred e-commerce platform.
Ensure compliance with all ABC regulations.
Provide sales reports, trends, or customer information as requested. Recommend improvements, changes, or best practices.
Participate in sales meetings and training.
Provide real-time coaching, identify growth opportunities, model best practices, and ensure customer satisfaction in the field.
All other duties and responsibilities as assigned.