North America Marketing Operations

HP • Vancouver, WA

18h • Remote

About The Position

We’re looking for an execution-focused Marketing Operations leader to improve campaign performance, data quality, and go-to-market effectiveness across North America. You’ll partner with planners, campaign and segment leads (Commercial Enterprise, Consumer, Mid-Market/SMB, and Public Sector), plus our MarTech, Media, and Analytics COEs, to turn program insights into faster, smarter marketing execution. As the NA Marketing Operations Lead, you are the operational engine behind North America’s B2B and consumer marketing programs. You’ll work closely with MarTech, Media, and Analytics COEs, while you focus on campaign operations, lead management, performance reporting, and process improvement. Your work ensures every program is well-executed, measurable, and continuously optimized. You bring deep B2B marketing operations experience (lifecycle programs, ABM, pipeline attribution, and lead management) and working familiarity with consumer marketing fundamentals such as audience segmentation and digital channel measurement. You’re a strong individual contributor who thrives in a collaborative, cross-functional environment. This role blends left-brain rigor with right-brain empathy—you love dashboards and you’re curious about what makes a campaign resonate.

Requirements

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence
• 7+ years of marketing operations experience, including 4+ years in B2B
• Deep expertise in CRM and lead lifecycle management
• Experience building and managing multi-touch attribution models
• Strong command of lead scoring, routing, and SLA frameworks
• Proficiency with marketing analytics and BI tools (Tableau, Power BI)
• Proven cross-functional project leadership across Sales, Marketing, Analytics, and MarTech
• High data fluency, including SQL skills or the ability to partner effectively with data teams
• Change management and continuous improvement with an optimistic outlook on change
• Exposure to consumer measurement, digital media attribution, and analytics concepts
• Experience with MarTech platforms such as Eloqua and Folloze
• Familiarity with CDPs and data enrichment tools (Segment, Rhetorik, ZoomInfo)
• Experience in high-growth SaaS/tech or a hybrid B2B/B2C environment
• Experience working within or alongside a centralized MarTech or RevOps function

Nice To Haves

• Certifications

Responsibilities

• Serve as the NA business owner and primary liaison to the MarTech and Analytics COE, translating regional needs into platform requirements and configuration requests.
• Partner with the COEs on data quality initiatives: surface issues, define standards, and ensure NA marketing data in CRM and MAP is accurate and usable.
• Represent NA requirements in global MarTech decisions, including tool evaluation and roadmap prioritization.
• Lead end-to-end campaign operations for B2B demand generation programs (email, nurture, ABM, webinars, and field events).
• Build scalable build-and-launch processes, including QA checklists and a launch calendar, to support a high-velocity marketing team.
• Support consumer marketing by enabling audience segmentation, multi-touch journeys, and digital channel integration within the existing tech stack.
• Own full-funnel marketing reporting in alignment with WW Marketing and Analytics teams (pipeline influence, MQL-to-close velocity, cost per acquisition, and ROAS across paid channels).
• Build executive dashboards that connect marketing activity to revenue impact and business outcomes.
• Lead attribution approach (first-touch, last-touch, multi-touch) and advise on measurement methodology across B2B and consumer programs.
• Partner with Demand Gen, the Marketing Development Team (MDT- telemarketing), and Sales to align priorities and speed go-to-market execution.
• Build and improve lead management (scoring models, routing rules, SLAs, and closed-loop feedback with Sales).
• Advise marketing leadership on operational readiness for launches, market expansions, and campaign investments.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior