ABM Marketing Manager North America

BlackLine•New York, NY

1d•Hybrid

About The Position

It's fun to work in a company where people truly believe in what they're doing! At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications. Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance. Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers. Work, Play and Grow at BlackLine!

Requirements

A minimum of 5 years of experience in demand generation, including proven success with integrated campaigns, within a dynamic and fast-paced marketing environment.
Strong understanding of various marketing channels, including digital, social media, content, events, and more.
Excellent project management skills with the ability to manage multiple campaigns simultaneously.
Creative thinker with the ability to generate innovative campaign ideas and strategies.
Strong analytical skills to interpret data and metrics, providing insights to optimize campaigns.
Proficiency in marketing automation tools, CRM systems, and analytics platforms.
Exceptional communication and collaboration skills to work effectively with cross-functional teams.
Strategic mindset with the ability to align campaigns with broader business goals.
Ability to thrive in a dynamic, fast-paced environment and adapt to changing priorities.
Bachelor's degree in Marketing, Business, Communications, or a related field.

Nice To Haves

Master's degree is a plus.
Experience with Marketo, Bizible, and 6sense
Experience using Python and/or R

Responsibilities

Develop comprehensive integrated marketing campaign strategies that align with business objectives and target audience segments.
Coordinate and collaborate with teams responsible for both online and offline marketing channels including digital marketing, social media, content, design, and events to ensure seamless execution of our campaigns.
Provide creative direction and guidance to design and content teams to ensure campaign assets are consistent with brand guidelines and resonate with the target audience.
Collaborate with content creators to develop compelling and relevant content for campaigns, including blog posts, videos, infographics, and more.
Manage end-to-end campaign execution, including planning, timeline management, asset development, and launch. Ensure that all tasks are completed on time and within budget.
Monitor and manage campaign budgets, making data-driven decisions to optimize resource allocation and achieve maximum ROI.
Set up tracking mechanisms to measure the effectiveness of campaigns. Analyze key performance metrics, derive insights, and provide actionable recommendations for future campaigns.
Develop and execute A/B testing strategies to optimize campaign elements, including messaging, visuals, and channel distribution.
Regularly update and collaborate with cross-functional teams, leadership, and stakeholders to ensure alignment and transparency throughout the campaign lifecycle.
Stay informed about industry trends, competitive landscape, and emerging marketing technologies to innovate and enhance campaign strategies.
Prepare post-campaign reports summarizing results, insights, and lessons learned. Present findings to the broader team and recommend improvements for future campaigns.