Sr. Director Marketing, North America
About The Position
MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands. The platform combines data from multiple sources to help brands gain a 360-degree view of their customers. MoEngage Analytics provides insights into customer behavior, while MoEngage Personalize allows for orchestrated journeys and 1:1 conversations across various channels. MoEngage Inform unifies promotional and transactional messaging, and the AI Suite assists with copy, creatives, campaign optimization, and faster execution. Brands in over 60 countries use MoEngage to power digital experiences for over a billion monthly customers. The company has offices in 15 countries and is backed by prominent investors. MoEngage has been recognized in industry reports such as The Forrester Wave™ and IDC MarketScape. North America is MoEngage's most strategic growth market, and marketing is a core go-to-market engine. As Senior Director, Marketing, you will be the Regional Head of Marketing, reporting to the SVP Marketing. You will own the full marketing funnel for the region and lead the marketing team to establish MoEngage as the category-defining consumer engagement platform for North American brands. This is a high-ownership leadership role where you will set the regional marketing agenda, co-own the NA pipeline number with Sales, and make strategic investment decisions.
Requirements
- 12+ years of B2B marketing experience in high-growth enterprise SaaS, with proven leadership at the Director / Senior Director level.
- Track record building or scaling regional marketing for North America — Brand to Demand full-funnel ownership.
- Domain experience in MarTech, CDP, customer engagement, marketing automation, CX, or adjacent categories serving consumer brands.
- Strong commercial orientation: You've owned a pipeline number alongside Sales and can speak the language of revenue, CAC, and payback.
- Experience building and retaining high-performing marketing teams across multiple sub-functions.
- Strong judgment and comfort operating in ambiguity.
- Proven ability to influence stakeholders and partners without formal authority.
- Executive presence and storytelling skills: Comfortable in the room with CMOs of consumer brands and with your own exec team.
- Hands-on operator with a “multiple hats” mindset.
Responsibilities
- Own the North America marketing strategy aligned to revenue and pipeline goals.
- Co-own the NA pipeline number (New logo & Expansion) with the regional Sales leader.
- Build MoEngage's brand and category presence in North America: thought leadership, PR, executive narrative, and share of voice.
- Lead an integrated demand engine across paid, content, SEO/AEO/GEO, ABM, partner co-marketing, and outbound enablement.
- Own the NA field and events portfolio across flagship MoEngage events, industry conferences (MAU, Think Summit, Shoptalk, etc.), executive roundtables, and target-account programs.
- Drive customer advocacy in the region - case studies, references, customer councils, and speaker programs featuring marquee NA brands.
- Partner with global Product Marketing to localize positioning, messaging, and competitive narratives for the NA consumer brand buyer.
- Build, develop, scale & shape the NA marketing team as the region grows.
- Own the regional marketing budget. Make deliberate tradeoffs. Defend them with data and judgment.
- Partner with NA Sales, CS, Partnerships, and global Marketing functions and align cross-functionally on shared goals.
- Communicate regional impact to the executive team across pipeline contribution, brand health, share of voice, and team performance.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
