Vice President, North America Marketing

PubMatic•New York, NY

13h•$325,000 - $350,000•Hybrid

About The Position

This is a first-of-its-kind role at the company, a Vice President, North America Marketing who sits at the intersection of commercial leadership and marketing excellence. As the company accelerates its growth ambitions across North America, this senior marketing leader will operate as a true business partner, owning revenue-linked marketing plans and translating them into pipeline and growth. Reporting directly to the CMO and partnering with North America’s Sales Leadership as primary stakeholders, this leader will own the full integrated marketing plan for North America — from strategy through activation. They will orchestrate the breadth of marketing Centers of Excellence (brand, creative, growth, events, PR/comms, Product Marketing (PM), and marketing operations) to deliver a cohesive, high-impact go-to-market engine aligned to commercial objectives. This role is a seat at the revenue table, not a support function.

Requirements

15+ years of progressive B2B marketing experience, with significant time in regional or field marketing roles with direct commercial accountability.
Demonstrated success partnering with sales leadership at the VP/CRO level to co-own and deliver pipeline and revenue goals.
Deep expertise in demand generation, integrated campaign management, and mid/lower-funnel marketing programs.
Proven experience building and activating account-based marketing programs at scale in North America.
Strong track record of leading and developing marketing teams with a people-first leadership philosophy.
Highly collaborative operator — experience working across matrixed, cross-functional environments with Centers of Excellence or shared services models.
Exceptional communicator across executive, sales, and marketing audiences — written, verbal, and in executive presentations.
Data-driven mindset with fluency in marketing analytics, CRM data, and pipeline attribution.
Experience managing regional marketing budgets and making data-informed investment decisions.
BA/BS required; MBA or equivalent preferred.
Ability to travel domestically (~20% of the time) for field events, regional meetings, and commercial engagements.

Nice To Haves

Experience in a high-growth B2B technology, SaaS, or professional services environment.
Familiarity with ABM platforms, marketing automation, and enterprise CRM systems (e.g., Salesforce, Marketo, Demandbase).
Prior experience collaborating with global regional marketing counterparts (EMEA, APAC) to build shared frameworks and scale programs.
Existing relationships within North America commercial and technology markets.

Responsibilities

Own the end-to-end integrated marketing plan for the region, with direct accountability for pipeline creation and progression in support of annual revenue targets.
Serve as the primary marketing partner to North America commercial leadership, and a key driver of how global Centers of Excellence translate strategy into region-specific execution.
Serve as the primary marketing relationship owner for North America commercial leadership, functioning as a true peer and partner.
Co-own pipeline creation and revenue goals with the sales organization, translating commercial objectives into measurable marketing plans.
Develop and execute an integrated North America marketing plan that directly maps to annual revenue targets and pipeline goals.
Collaborate with Growth Marketing leader to run mid and lower-funnel marketing programs designed to accelerate pipeline creation, progression, and close rates.
Establish and maintain a regular commercial rhythm — cadence reviews, pipeline tracking, and joint planning with sales leadership.
Build and own the North America integrated marketing plan, balancing regional priorities with global brand and campaign consistency.
Influence and adapt global campaigns developed by Centers of Excellence to meet the specific needs, nuances, and opportunities of the North America market.
Develop region-specific campaigns and programs that complement and extend the global marketing portfolio.
Orchestrate activation of integrated plans in partnership with COE leaders across brand, creative, growth marketing, events, PR/comms, PMM, and marketing operations.
Leverage partners and sponsors to amplify campaign reach and impact across the region.
Own regional field marketing strategy and execution, including NATAM events, regional campaigns, and account-based marketing programs.
Develop and maintain a pipeline of compelling client case studies, testimonials, and success stories from the North America market.
Partner with the PMM function to ensure sales teams are armed with current, compelling, and market-appropriate enablement tools and content.
Support North America product launches in partnership with product marketing, ensuring regional relevance and commercial alignment.
Build, lead, and develop a high-performing North America marketing team with a culture of accountability, curiosity, and results.
Set a high bar for quality, commercial rigor, and execution velocity — and model it yourself.
Attract and retain top regional marketing talent as the function grows in scope and scale.
Operate as a connective node with regional commercial teams, global Centers of Excellence, and the CMO — ensuring seamless translation of global strategy into regional impact.
Collaborate closely with EMEA and APAC regional marketing counterparts to build a global community of practice, sharing learnings, frameworks, and best practices that accelerate marketing impact across all regions.
Contribute to global marketing planning processes, bringing the North America market perspective to annual and quarterly planning cycles.
Communicate with clarity and frequency to ensure CMO, CRO, and key stakeholders remain aligned on priorities, progress, and pivots.
Establish clear KPIs for North America marketing, tied directly to pipeline and revenue outcomes.
Leverage marketing analytics, attribution data, and CRM insights to measure, optimize, and report on program performance.
Drive a data-informed culture within the team — using insights to sharpen targeting, optimize channel mix, and improve campaign effectiveness.