Vice President, Consumer Marketing - North America

Michael Kors•NY Metro Area, NY

4d•$200,000 - $300,000•Onsite

About The Position

Michael Kors is seeking a strategic, customer-centric senior marketing leader with expertise across performance marketing, clienteling, brand marketing, social and influencer marketing. This role is responsible for shaping and steering the customer experience and the company’s brand presence, reputation, and client experience across all marketing and communications touchpoints in North America. The VP, Consumer Marketing unifies the vision of all areas of marketing to drive holistic audience engagement, measurable growth, and long-term client value aligned with the broader Global Marketing strategy. This role sets the vision for how the brand shows up in North America across retail, wholesale and marketplace channels—emotionally, visually, and experientially—while ensuring every interaction is data-driven, personalized, and aligned to commercial priorities. Bringing together creative storytelling and analytical rigor, this role oversees teams that build brand equity, deepen customer loyalty, and optimize acquisition and retention. Reporting to the Chief Marketing Officer, with dotted-line reporting to the President, North America, this role serves as a key member of the North America leadership team, connecting brand, customer, and commercial priorities to drive growth and business impact across the region.

Requirements

Bachelor’s degree required
15+ years of progressive consumer marketing experience
Experience owning multimillion‑dollar budgets
Experience within retail, luxury, fashion, beauty, consumer goods, or other relevant consumer-facing industries required.
Deep fluency in marketing, clienteling, and social commerce
Strong analytical expertise
Proven track record of converting data-driven analytics to gain consumer insights, drive targeted digital campaigns, optimize user experience, and drive conversion.
Hands-on experience in designing and driving digital campaigns using channels such as paid and natural search, social, mobile, email display, affiliate and retargeting.

Nice To Haves

Knowledge of most current digital technologies, trends, and tools
Ability to think strategically, drive results, build a high-performance organization, continuously drive innovation and inspire the organization to achieve and exceed its objectives
Strong leaderships skills with the ability to manage, engage, mentor and retain team
Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences and influence senior executives
MBA or Master’s Degree

Responsibilities

Define and lead the end‑to‑end consumer marketing strategy for North America across retail, wholesale, and marketplace channels, directly contributing to revenue growth, market share expansion, and brand equity.
Translate global brand vision into a regionally differentiated, commercially impactful strategy across all consumer touchpoints.
Operate as a key member of the North America leadership team, shaping business strategy through a marketing‑led, consumer‑first lens.
Build and lead a high‑performing, multi‑disciplinary marketing organization, fostering accountability, innovation, and a performance culture.
Partner cross‑functionally (Retail, Wholesale, Digital, Merchandising, Finance) to unlock growth opportunities and drive integrated execution.
Own the full North America marketing investment strategy, dynamically allocating spend across the funnel to maximize commercial impact and long-term brand value.
Establish rigorous frameworks for budget allocation, performance tracking, and ROI optimization.
Lead forecasting and investment governance in partnership with Finance, ensuring disciplined, data-driven decision making.
Own end‑to‑end demand generation across acquisition, conversion, and retention, with clear accountability for traffic, revenue, and customer growth.
Drive high-impact performance marketing strategies across all channels, continuously optimizing efficiency and scale.
Build and scale social commerce and creator ecosystems, unlocking new revenue streams and consumer engagement models.
Implement advanced measurement capabilities (MMM, MTA, experimentation frameworks) to inform investment decisions and accelerate growth.
Partner closely with CRM team to develop the North America lifecycle marketing strategy to maximize customer lifetime value, retention, and frequency.
Own regional brand equity, ensuring consistent, premium brand expression across all channels and markets.
Lead the development and execution of integrated, 360° campaigns that deliver both brand impact and commercial return.
Embed clienteling, social selling, and digital innovation into all brand initiatives to drive conversion alongside awareness.
Ensure flawless go-to-market execution across key product launches, seasonal moments, and cultural activations.
Champion a data-driven culture, leveraging insights to inform strategy, improve performance, and unlock growth opportunities.
Lead the evolution of KPI frameworks to include emerging channels (clienteling, social commerce) and full-funnel impact.
Embed a continuous improvement mindset across the organization: Plan → Execute → Learn → Scale.
Lead a best-in-class external ecosystem of agencies, platforms, and strategic partners.
Drive innovation through partnerships, ensuring the brand remains at the forefront of marketing, media, and technology trends.
Ensure strong governance, clear accountability, and measurable impact across all external investments.