National Sales Manager

Hearst•Birmingham, AL

About The Position

WVTM, the NBC and CBS affiliate in Birmingham, Alabama, is seeking a passionate, analytical, and creative National Sales Manager to lead national sales across multiple platforms. The manager will guide the national sales team toward revenue goals and collaborate with the Local Sales Manager on local sales and inventory management as needed. Client engagement and broadcast sales negotiation are central to the role. The position reports to the General Sales Manager.

Requirements

Three or more years of media sales or management experience.
Experience with WideOrbit, WideOrbit Media Sales, and Matrix.
Ability to build strong internal and external relationships.
Strong understanding of revenue forecasting.
Creativity in developing targeted, customer-focused marketing solutions using television, web, mobile, and multicast products.
Ability to take full ownership of national budgets and revenue goals while developing strategies to exceed them.
Strong organizational skills and preparation.
Ability to analyze issues thoroughly, make decisions, solve problems, and find solutions.
Proficiency in building media packages, sponsorships, and sales presentations.
Excellent understanding of pricing and inventory management.
Availability for domestic travel to maintain national buying contacts.
Valid driver’s license and reliable automobile.

Nice To Haves

Related military experience will be considered.

Responsibilities

Set the tone for the national sales department by providing guidance aligned with mutually agreed-upon sales goals and priorities.
Lead the national representative firm sales team with clear direction on expectations and strategies.
Develop strategies to achieve national sales goals across multiple media platforms.
Work with the Local Sales Manager and General Sales Manager to foster a positive sales environment.
Work with the national representative firm on forecasting, negotiations, and planning.
Coach and inspire the national representative team to grow share.
Negotiate all national business and work with the national sales assistant on preempts and orders.
Lead the station’s political sales efforts, including payment tracking, public-file posting responsibilities, and creation of political pricing guidelines with the General Sales Manager.
Forecast national broadcast revenue.
Meet with agency buyers, planners, and media directors to build relationships and collaborate on achieving agency and station goals.
Support the local team in building account share and leveraging client relationships.
Achieve or exceed the national revenue budget.
Work with the General Sales Manager on inventory management, pricing, reporting, and forecasting.