National Sales Director

Nayax•Cockeysville, MD

About The Position

Nayax is seeking a results-driven sales leader to accelerate revenue growth, expand strategic partnerships, and secure new business across the unattended retail and cashless payments market. The role leads national sales initiatives, develops OEM, distributor, and enterprise relationships, and drives quota attainment through new-business hunting, industry expertise, and complex B2B sales experience. The National Sales Director owns a named territory quota and manages opportunities from prospecting through signed agreement, while growing channel relationships and representing Nayax at industry events. The role maintains accurate Salesforce pipeline data and forecasts, provides market feedback to Product and Marketing, and collaborates with Sales Engineering, Customer Success, and Finance on deal execution and customer onboarding. Travel within the United States is approximately 50% of the time.

Requirements

At least 5 years of B2B sales experience in fintech, payments, or unattended retail/cashless payments technology.
Demonstrated success in a hunter sales model, with the majority of wins being net-new, self-sourced business.
Proven record of meeting or exceeding quota in a complex, multi-stakeholder sales environment.
Ability and willingness to travel approximately 50% of the time within the United States.
Strong command of a structured sales methodology such as MEDDIC, Challenger, SPIN, or equivalent.
Proficiency with Salesforce or a comparable CRM for pipeline management and reporting.

Nice To Haves

Established relationships with OEMs, distributors, and operators across unattended retail verticals.
An existing book of business or warm network in the unattended payments market.
Experience selling to or through enterprise-level operators and OEM/distributor channels in a bundled hardware, software, and payments solution environment.
Familiarity with cashless payment certification processes such as PCI and EMV, and relevant technical vocabulary.
Background in high-velocity recurring-revenue business models, such as SaaS or transaction-fee models.

Responsibilities

Identify and qualify new OEM, distributor, and enterprise operator opportunities in unattended retail segments, including vending, amusements, micro markets, dining, retail, car wash, and laundry.
Build and manage a self-sourced pipeline through outbound prospecting, industry events, referrals, and existing networks.
Drive deals from initial contact through signed agreement, including discovery, product demonstrations, proposals, and contract negotiation.
Cultivate and expand relationships with OEM partners, regional distributors, and enterprise operators, positioning Nayax as their preferred cashless payments provider.
Develop joint go-to-market strategies with channel partners and operators to accelerate market penetration and revenue growth.
Conduct partner business reviews, establish mutual targets, and hold partners accountable to agreed milestones.
Represent Nayax at industry trade shows, conferences, and customer events, including NAMA, AAMA, and AMOA forums.
Maintain current knowledge of the competitive landscape, pricing dynamics, and emerging trends in cashless payments and unattended retail.
Provide structured market feedback to Product and Marketing to inform roadmap and positioning.
Own a named territory quota and achieve or exceed quarterly and annual targets.
Maintain accurate pipeline data and forecasts in Salesforce and provide reliable commit and upside forecasts to sales leadership.
Collaborate with Sales Engineering, Customer Success, and Finance to support deal execution and customer onboarding.